Senior Social Manager, Instagram

airbnb, Inc.; San Francisco (CA); On-site; USD 139,000 - 163,000; Full time

Job summary

Airbnb seeks an Instagram Editor to shape the brand’s presence on Instagram with a sharp editorial eye and platform fluency. You will craft a distinctive, evolving narrative across Reels, Carousels, and Stories, collaborating with internal teams and creators to push the boundary of what Airbnb looks like on social.

You’ll stay ahead of trends, define tone, and translate culture into compelling content that resonates with audiences while moving quickly in a fast‑paced environment.

Qualifications

• Experience growing or managing a brand/creator Instagram account.
• Strong editorial taste and clear sense of aesthetics across content and storytelling.
• Deep understanding of how Instagram serves reach and engagement for brands.

Responsibilities

• Oversee cross‑content on Airbnb’s Instagram channel to ensure coherence.
• Ideate and create native Instagram content across Reels, Carousels, and Stories.
• Collaborate with internal teams and creators to develop platform‑specific content.
• Stay on top of Instagram trends, formats, algorithm signals, and audience behavior.
• Develop original content frameworks that build a cohesive brand narrative.
• Own accurate scheduling and real‑time community engagement on Instagram.
• Partner with Analytics to measure impact and refine strategy and creative output.

Skills

Instagram growth

Editorial judgment

Platform expertise

Content strategy

Visual storytelling

Instagram formats

Community management

Trend spotting

Decision making

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

At Airbnb, Instagram is where our brand shows up most visibly. It’s where travel, culture, and belonging come to life - not as a point of sale, but as something people choose to spend time with. This role will help define that presence, shaping a feed that feels considered, culturally fluent, and distinctly Airbnb.

We’re looking for someone who can combine creative instinct, editorial judgment, and platform expertise to build something innovative and enduring. Someone excited by setting the tone, raising the bar, and defining what great looks like - while still moving at the speed of culture.

The Difference You Will Make

We’re looking for someone who understands Instagram at a deep, almost instinctive level - not just how it works, but how to win at it.

You probably spend more time on the platform than anyone you know. You see patterns before they become trends, understand the signals behind the algorithm, and have a clear point of view on what makes content travel - and what makes it feel stale.

More than anything, you think like an editor. You have a vision and can articulate taste. You know what’s worth saying, how to say it, and when. You understand pacing, sequencing, and how individual posts ladder up into a broader narrative.

You’ve likely played a meaningful role in shaping and growing an account, with a strong perspective on format, visual language, and storytelling. You understand the nuances of Reels, Carousels, Stories - and how each can be used to build a cohesive, evolving point of view for Airbnb

A Typical Day:

• Air traffic control all content across social media to ensure everything works coherently together.
• Ideate, conceptualise, and create Instagram-native content for Airbnb's owned channel across Reels, Carousels, and Stories
• Partner closely with internal teams and external creators to develop original content designed specifically for the platform
• Maintain a deep and constantly evolving understanding of Instagram trends, formats, algorithm dynamics, and audience behavior
• Develop original, repeatable content frameworks that move beyond trend participation and build a coherent, evolving brand narrative
• Own accurate, timely publishing and real-time community engagement on Instagram
• Partner with analytics teams to measure impact, extract insights, and continuously refine strategy and creative output

Your Expertise:

• Have managed or significantly grew an Instagram account - for a brand, creator, or yourself
• Bring a strong editorial point of view and a clear sense of taste across content, design, and storytelling
• Understand how content performs on Instagram - and can articulate why and be the voice to influence how we show up on the platform
• Can move from idea to execution seamlessly - concepting, articulating and publishing social-native content
• Think in ideas and community, not just posts - shaping how content connects with audiences over time
• Can dive in with community development and management in a way that feels ownable and distinctive for our brand
• Spot cultural moments early and translate them into relevant, on-brand storytelling
• Are constantly pushing for work that feels sharper, more distinctive, and more culturally resonant
• Thrive in fast-moving environments and are comfortable making decisions with imperfect information

Your Location:

Due to the nature of this position, the successful applicant will need to be based in San Francisco, California to be able to conduct their work. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail] . Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.

Pay Range

$139,000 — $163,000 USD

Reasonable Accommodations:

We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.