Social Media Story Architect & Growth Lead

the Do Good Crew; California; On-site; USD 65,000 - 70,000; Full time

Job summary

Do Good Crew is seeking a creative, audience-obsessed Manager of Social Media & Content Strategy to own the creative vision across our platform ecosystem. Work closely with David Begnaud and our production team to translate long-form stories into high-performing short-form content.

You will develop platform-specific content strategies for Instagram, TikTok, Facebook, and YouTube, build a distinct but cohesive brand voice, and lead growth through experimental formats, collaboration opportunities,

Qualifications

• 3–5+ years in social media content creation or digital media.
• Proven track record of growing social accounts with original, platform-native content.
• Hands-on editor: CapCut and Canva; short-form video production.
• Strong understanding of TikTok/Instagram Reels/YouTube Shorts mechanics.
• Experience working with on-camera talent in a creator/brand setting.

Responsibilities

• Develop and own platform-specific content strategies across Instagram, TikTok, Facebook, and YouTube.
• Transform long-form stories into short-form content and create templates for the team.
• Grow followers and engagement across all accounts and test new formats.
• Identify collaboration opportunities and cross-platform growth strategies.
• Collaborate with David Begnaud and production team to optimize content end-to-end.
• Lead content ideation and provide creative viewpoints with data-backed receipts.
• Track performance, conduct A/B tests, and contribute to weekly reports.

Skills

Social media creation

Creative strategy

Digital media

Video editing

Platform-native storytelling

Tools

CapCut

Canva

Job description

Do Good Crew

Overview

Do Good Crew is seeking a creative, audience-obsessed Manager of Social Media & Content Strategy to own the creative vision and growth strategy across our platform ecosystem. This is a role for someone who thinks in stories, lives on the feeds, and has a proven instinct for what makes content stop a scroll and move people to share.

You will develop and execute the social content strategy that grows David Begnaud's personal brand, the Do Good Crew community, and The Person Who Believed In Me podcast accounts. You'll work hand-in-hand with David and our production team to transform long-form stories into high-performing short-form content -and bring original creative ideas that keep our mission-driven storytelling at the leading edge of what's resonating on social.

What This Person Will Drive

• Develop and own platform-specific content strategies across Instagram, TikTok, Facebook, and YouTube for all three accounts
• Build social-first creative frameworks that transform long-form podcast and video stories into high-performance short-form content
• Stay ahead of trending formats, sounds, hooks, and cultural moments -and move quickly when they align with our mission
• Develop a consistent creative voice and visual identity for each account that is distinct yet unified under the Do Good Crew brand

2. Hands-On Content Creation

• Personally create and edit short-form social content using CapCut, Canva, or other solutions,and platform-native editors
• Produce Reels, TikToks, YouTube Shorts, and story-driven clips with and for David Begnaud
• Capture and create content in real-time when news, moments, or stories demand it
• Develop templates, formats, and repeatable content frameworks the broader team can execute against

3. Audience Growth

• Own follower growth and engagement rate goals across all accounts
• Develop and test new content formats, hooks, and storytelling approaches to expand reach and attract new audiences
• Build and execute strategies for cross-platform audience development and community engagement
• Identify collaboration, partnership, and amplification opportunities that accelerate growth
• Partner directly with David Begnaud on content ideation, on-camera moments, and brand storytelling
• Collaborate with producers, editors, and the distribution team to ensure content is optimized across every step from creation to publishing
• Bring a clear creative point of view to team brainstorms -with the receipts to back it up
• Serve as the internal creative voice on what good content looks like for Do Good Crew

5. Performance & Iteration

• Track and analyze content performance to identify what's working and double down on it
• Conduct regular A/B testing on hooks, formats, captions, and posting strategies
• Contribute to weekly performance reporting with creative insights and recommendations
• Use data as a creative tool -letting audience behavior inform and sharpen the content strategy

Ideal Background

• 3-5+ years in social media content creation, creative strategy, or digital media -ideally for a creator, personality, or mission-driven brand
• Proven track record of growing social accounts through original, platform-native content
• Hands-on creator: expert in editing softares ,CapCut, Canva, and short-form video production -you make the content, not just direct it
• Deep understanding of TikTok culture, Instagram Reels behavior, and YouTube Shorts mechanics
• Experience working closely with on-camera talent or a public-facing personality preferred
• Comfortable in a fast-moving, founder-led environment where resourcefulness beats resources
• Has worked in an always-on creator environment

Core Competencies

Creator First -You are equally comfortable ideating and executing. You understand what makes a hook land, why a cut matters, and how to build content that earns a share.

Platform Native - You understand each platform's culture, behavior, and algorithm -and you tailor your storytelling accordingly.

Mission-Driven Storyteller -You understand that Do Good Crew's content isn't just entertainment -it's an invitation to act. You know how to turn a human story into something that makes good feel contagious.

Collaborative -You work well with talent, producers, and teammates. You have strong opinions and share them clearly, while staying open and adaptable.

What Makes Someone Exceptional in This Role

• Has personally grown a social account -their own or someone else's -to a meaningful scale
• Has a portfolio of content that performed: real numbers, real reach, real engagement
• Has worked at the intersection of editorial storytelling and social entertainment
• Brings genuine passion for stories about human kindness, connection, and impact -not just the craft of content
• Has operated in a startup or early-stage environment where they had to figure things out with limited resources
• $65,000 – $70,000 yr

About Do Good Crew

Do Good Crew was founded in 2025 by David Begnaud -Emmy-winning journalist, CBS News contributor, and America's Storyteller -and Olivier Delfosse, with a simple but powerful belief: that ordinary people doing extraordinary things deserve to have their stories told.

We're building the largest community in the world dedicated to acts of kindness, connection, and humanity. Through our growing family of platforms -including digital content that reaches over 2 million fans and generates 20 million monthly views, the podcast The Person Who Believed in Me, and the Do Good Crew newsletter -we bring those stories to life every day. Do Good Crew live events will be launching in mid-2026.

If you believe the world gets better when good stories get told, join the Do Good Crew.