Senior Insights & Intelligence Analyst — Hybrid Role

Wpp Group; Dallas (TX); Hybrid; USD 40,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Burson, part of WPP, is seeking a Research Analyst to turn data into strategic insights for global brands. You will design and execute research, build instruments, manage fieldwork, and deliver reports that guide client storytelling and campaign decisions.

The role emphasizes collaboration across teams, strong writing and data analysis, and experience with MS Office. This hybrid position offers growth within a leading global communications agency.

Qualifications

• At least 3 years of experience in market research (quantitative & qualitative)
• Experience with both surveys and focus groups preferred
• Strong writing, editing, and analytical skills
• Excellent time management and ability to juggle multiple projects
• Ability to work under deadlines with multiple teams
• Attention to detail and proficiency with MS Office tools
• College degree or equivalent preferred

Responsibilities

• Design and contribute to research plans addressing objectives and key questions
• Draft surveys, polls, screeners, discussion guides, and Boolean searches
• Manage data collection and fieldwork, including external vendors when needed
• Oversee project management of Insights-based projects for timely delivery
• Format, pull, and analyze data to derive actionable insights
• Produce clear deliverables: toplines, reports, visuals, presentations
• Serve as SME in core methods and tools within their specialization
• Contribute to or execute various Research Analyst competencies as needed

Skills

Market research

Qualitative research

Quantitative research

Survey design

Data analysis

Report writing

PowerPoint

Time management

Interpersonal skills

MS Office

Education

Bachelor's degree or equivalent

Tools

PowerPoint

Excel

Word

Job description

Burson, part of WPP, is seeking a Research Analyst to turn data into strategic insights for global brands. You will design and execute research, build instruments, manage fieldwork, and deliver reports that guide client storytelling and campaign decisions.

The role emphasizes collaboration across teams, strong writing and data analysis, and experience with MS Office. This hybrid position offers growth within a leading global communications agency.