Senior Industrial B2B Content Marketing Lead

Mendix; United States; Remote; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager to lead content programs for complex, engineering-driven industrial sectors, translating technical depth into engaging narratives that build awareness and pipeline.

You will manage end-to-end content across blogs, reports, guides, webinars, and executive thought leadership, collaborating with product teams, data scientists, and developers to ensure credible, scalable content that resonates with executive buyers.

Qualifications

• 7+ years of B2B content marketing experience, with at least 2 years in enterprise/industrial contexts.
• Exceptional writing and editing skills capable of simplifying technical topics for executive audiences.
• Strong SEO grounding and ability to drive measurable organic growth.

Responsibilities

• Manage content across blogs, long-form pieces, videos, webinars and social snippets tied to product capabilities and buyer journeys.
• Lead relationships with freelance writers and agencies to ensure quality and consistency.
• Develop thought leadership programs for company executives, including ghostwriting and byline articles.
• Partner with cross-functional marketing to translate positioning into always-on content.
• Collaborate with subject matter experts to produce accurate, credible content.
• Identify content gaps through search intent, competitive analysis, and field feedback.
• Lead a scalable content framework supporting multiple technical personas.
• Own content repurposing across formats and channels to maximize reach.

Skills

Writing & editing

Technical storytelling

SEO fundamentals

Cross-functional collaboration

AI writing tools

Tools

Salesforce

Marketo

Ahrefs/SEMrush

WordPress CMS

Job description

Siemens Digital Industries Software is seeking a Senior Content Marketing Manager to lead content programs for complex, engineering-driven industrial sectors, translating technical depth into engaging narratives that build awareness and pipeline.

You will manage end-to-end content across blogs, reports, guides, webinars, and executive thought leadership, collaborating with product teams, data scientists, and developers to ensure credible, scalable content that resonates with executive buyers.