Senior Product Marketing Manager

Palo Alto Networks; Boston (MA); On-site; USD 167,000 - 271,000; Full time

Job summary

Palo Alto Networks in the United States is seeking a Senior Product Marketing Manager to lead the GTM strategy for IDIRA Identity offerings, including ITDR and Identity Security. You will own positioning, messaging, launches, and sales enablement in collaboration with Product Management, Sales, Field Marketing, and Analyst Relations.

You will translate complex tech into compelling customer value, drive market adoption, and shape market perception through high-impact content and cross-functional

Qualifications

• 5+ years in product marketing, preferably cybersecurity or B2B SaaS.
• Proven track record of GTM strategies and launches.
• Strong ability to translate technical concepts into clear messaging.
• Excellent communication across audiences.

Responsibilities

• Own positioning, messaging, and GTM strategy for IDIRA Identity offerings.
• Partner with Product Management to shape market strategy and product vision.
• Translate technical capabilities into clear, compelling customer value.
• Lead product launches, releases, and cross-functional GTM execution.
• Create high-impact content, including blogs, briefs, decks, videos, and sales tools.
• Enable sales and field teams with messaging, competitive guidance, and training.
• Serve as the go-to expert for customers, analysts, sales, and marketing teams.
• Represent Palo Alto Networks at customer meetings, webinars, and industry events.
• Track market trends and competitors across Identity and Identity Security.

Skills

5+ years product marketing

GTM strategy development

Messaging and storytelling

Cross-functional collaboration

Excellent communication

Job description

Our Mission

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

Job Summary

Job Summary As a Senior Product Marketing Manager at Palo Alto Networks, you will play a key role in planning and executing the product marketing strategy for our IDIRA Identity offerings, including IDIRA Identity, Identity Threat Detection and Response (ITDR), and Identity Security. You will be the expert, voice, and go-to-market driver for IDIRA Identity, driving positioning, messaging, content creation, launches, and sales enablement. Partnering closely with Product Management, Sales, Field Marketing, Customer Success, and Analyst Relations, you will shape market perception, drive product adoption, and accelerate growth.

Key Responsibilities

• Own positioning, messaging, and GTM strategy for IDIRA Identity offerings.
• Partner with Product Management to shape market strategy and product vision.
• Translate technical capabilities into clear, compelling customer value.
• Lead product launches, releases, and cross-functional GTM execution.
• Create high-impact content, including blogs, briefs, decks, videos, and sales tools.
• Enable sales and field teams with messaging, competitive guidance, and training.
• Serve as the go-to expert for customers, analysts, sales, and marketing teams.
• Represent Palo Alto Networks at customer meetings, webinars, and industry events.
• Track market trends and competitors across Identity and Identity Security.

Qualifications

• Minimum of 5 years of experience in product marketing, preferably in cybersecurity or B2B SaaS.
• Proven track record of developing GTM strategies and executing successful product launches.
• Strong ability to translate complex technical concepts into clear, compelling messaging.
• Excellent written and verbal communication skills, with experience presenting to diverse audiences.

Preferred Qualifications

• Experience specifically within the Identity and Access Management (IAM) or Identity Threat Detection and Response (ITDR) space.
• Demonstrated ability to collaborate effectively with cross-functional teams, including Product Management and Sales.
• Strong analytical skills to track market trends and competitive landscapes.

Compensation Disclosure

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. $167,300.00 - $270,600.00/yr

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail]. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines.