Senior HCP Marketing Lead, Oncology Launch

BioCT; Ridgefield (CT); On-site; USD 196,000 - 294,000; Full time

Benefits offered by this job

On-site with hybrid flexibility

Job summary

Boehringer Ingelheim in Ridgefield, CT is seeking an experienced healthcare professional (HCP) marketer to lead launch-readiness activities for an oncology bispecific T-cell engager, with a companion diagnostic (CDx) for extrapulmonary neuroendocrine carcinoma (epNEC).

The Senior Associate Director, Marketing will oversee pre-launch programs, disease awareness, educational content, and branded engagement across HCP channels.

Qualifications

• Bachelor's degree required; MBA preferred.
• 8+ years in pharma marketing; 5+ years US pharma experience.
• Experience with digital partners (Google, third-party media, social platforms).
• Experience with digital analytics and metrics optimization.
• Strong leadership, supervisory experience, and budget management.
• Ability to travel as needed.
• Excellent MS Office, Outlook, and database skills.

Responsibilities

• Lead development and execution of core brand plans and marketing tactics.
• Oversee tactical plans (sales tools, samples, PR/media, websites, market research).
• Represent brand with internal and external stakeholders.
• Drive brand positioning and messaging to achieve goals.
• Collaborate with brand team members, agencies, and extended teams to align tactics with strategy.
• Monitor market performance and identify growth opportunities.
• Assist in forecasts and brand expense budgets; meet financial targets.
• Present to Senior Management as needed.
• Manage Phase IV and Life Cycle Plans for long-term value.

Skills

Leadership

Project management

Marketing strategy

Budget management

Digital analytics

Collaboration

Education

Bachelor's degree

MBA preferred

Tools

MS Office

Outlook

Database apps

Job description

Boehringer Ingelheim in Ridgefield, CT is seeking an experienced healthcare professional (HCP) marketer to lead launch-readiness activities for an oncology bispecific T-cell engager, with a companion diagnostic (CDx) for extrapulmonary neuroendocrine carcinoma (epNEC).

The Senior Associate Director, Marketing will oversee pre-launch programs, disease awareness, educational content, and branded engagement across HCP channels.