Hybrid Senior HCP Marketing Lead — Oncology Launch

Boehringer Ingelheim Pharmaceuticals, Inc.; Ridgefield (CT); On-site; USD 196,000 - 294,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Retirement savings opportunities

Paid time off

Disability and life insurance

Job summary

Boehringer Ingelheim is seeking an experienced healthcare professional (HCP) marketer to lead launch-readiness initiatives for a bispecific T-cell engager in oncology, with a companion diagnostic for epNEC. The Senior Associate Director, Marketing will shape pre-launch strategy, education programs, and branded content across HCP channels, in collaboration with Global Brand Team and external partners.

The role emphasizes strategic thinking, cross-functional leadership, and scalable HCP engagement

Qualifications

• Bachelor’s degree required; MBA preferred.
• Eight-plus (8+) years’ experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience with digital partners and analytics to drive metrics-based optimization.

Responsibilities

• Manages development of core elements of the brand plans.
• Leads marketing tactics to attain goals of core elements.
• Oversees tactical plans (sales tools, PR, websites, market research).
• Represents brand with internal and external stakeholders.
• Drives brand positioning and messaging to achieve goals.
• Collaborates with brand team, agencies, and extended team alignment.
• Monitors product performance and market insights to identify growth opportunities.
• Manages budgets and brand expenses; meets financial targets.
• Supports annual business planning and presents to Senior Management.
• Implements Phase IV and Life Cycle Management Plans to optimize brand value.

Skills

Leadership

Project management

Cross-functional collaboration

Ability to travel

Education

Bachelor’s degree

MBA preferred

Eight-plus years pharma marketing experience

Tools

MS Office

Job description

Boehringer Ingelheim is seeking an experienced healthcare professional (HCP) marketer to lead launch-readiness initiatives for a bispecific T-cell engager in oncology, with a companion diagnostic for epNEC. The Senior Associate Director, Marketing will shape pre-launch strategy, education programs, and branded content across HCP channels, in collaboration with Global Brand Team and external partners.

The role emphasizes strategic thinking, cross-functional leadership, and scalable HCP engagement