Senior Director, HCP Marketing - Neurology (Remote)

SERVIER MONDE; Oregon; Remote; USD 251,000 - 307,000; Full time

Benefits offered by this job

Incentive programs

Unlimited PTO

401(k)

Comprehensive benefits

Job summary

Servier seeks a Senior Director of Healthcare Professional Marketing to lead the U.S. HCP branding and launch for Becker muscular dystrophy.

You will chart the strategy across Medical Affairs, Sales, Market Access, and global teams, aligning pre-launch, launch, and lifecycle management. The role requires a proven track record launching rare disease therapies, translating science into compelling HCP messaging, and building high-performing teams while managing budgets and ensuring compliance.

Qualifications

• Bachelor's degree required; MBA, PharmD, PhD, or other advanced degree preferred.
• Minimum 12+ years of progressive pharmaceutical or biotechnology commercial experience.
• Minimum 8+ years of HCP marketing or brand leadership experience.
• Experience developing disease awareness campaigns and HCP education strategies.
• Demonstrated success leading at least one U.S. product launch.
• Significant experience in rare disease, specialty pharmaceuticals, or neurology.
• Proven success developing HCP marketing strategies across multiple channels.
• Experience managing significant commercial budgets and agency partners.
• Demonstrated leadership in highly matrixed organizations.
• Strong understanding of promotional regulations, PRC review, and commercial compliance.
• Exceptional strategic thinking, communication, and executive presence.

Responsibilities

• Lead development and execution of the U.S. HCP brand strategy for Becker muscular dystrophy.
• Define HCP positioning, value proposition, messaging architecture, and promotional strategy.
• Translate clinical evidence and market insights into differentiated commercial strategies.
• Develop long-range strategic and lifecycle plans aligned with corporate objectives.
• Own all HCP promotional strategy across personal and non-personal channels.
• Partner with the digital marketer to develop strategic, integrated omnichannel campaigns.
• Ensure consistent execution across digital, field, congress, and peer-to-peer education programs.
• Lead commercial launch readiness planning across all HCP marketing workstreams.
• Partner with Commercial Operations and Sales Leadership on field readiness initiatives.
• Support forecasting, demand planning, and launch scenario modelling.
• Ensure seamless transition from pre-launch to commercialization.
• Partner with Market Research, Thought Leader Liaisons, Sales, and Medical Affairs to generate actionable customer insights.
• Monitor market dynamics, competitive activity, treatment trends, and evolving standards of care.
• Incorporate customer feedback into brand strategy and tactical execution.
• Identify emerging opportunities to improve diagnosis, referral, and treatment.
• Translate complex clinical data into compelling, compliant HCP messaging.
• Lead creation of promotional materials, sales tools, and educational resources.
• Ensure scientific accuracy while maintaining commercial relevance.
• Partner closely with Medical Affairs to ensure aligned scientific communication.

Skills

HCP marketing leadership

Brand strategy

Launch management

Cross-functional leadership

Strategic storytelling

Budget management

Regulatory/compliance knowledge

Education

Bachelor's degree

MBA or PharmD or PhD preferred

12+ years pharma/biotech commercial experience

8+ years HCP marketing/brand leadership

Job description

Servier seeks a Senior Director of Healthcare Professional Marketing to lead the U.S. HCP branding and launch for Becker muscular dystrophy.

You will chart the strategy across Medical Affairs, Sales, Market Access, and global teams, aligning pre-launch, launch, and lifecycle management. The role requires a proven track record launching rare disease therapies, translating science into compelling HCP messaging, and building high-performing teams while managing budgets and ensuring compliance.