Sr. AD, HCP Marketing - Oncology

BioCT; Ridgefield (CT); Vor Ort; USD 196.000 - 294.000; Vollzeit

Benefits dieser Stelle

On-site with hybrid flexibility

Zusammenfassung

Boehringer Ingelheim in Ridgefield, CT is seeking an experienced healthcare professional (HCP) marketer to lead launch-readiness activities for an oncology bispecific T-cell engager, with a companion diagnostic (CDx) for extrapulmonary neuroendocrine carcinoma (epNEC).

The Senior Associate Director, Marketing will oversee pre-launch programs, disease awareness, educational content, and branded engagement across HCP channels.

Qualifikationen

• Bachelor's degree required; MBA preferred.
• 8+ years in pharma marketing; 5+ years US pharma experience.
• Experience with digital partners (Google, third-party media, social platforms).
• Experience with digital analytics and metrics optimization.
• Strong leadership, supervisory experience, and budget management.
• Ability to travel as needed.
• Excellent MS Office, Outlook, and database skills.

Aufgaben

• Lead development and execution of core brand plans and marketing tactics.
• Oversee tactical plans (sales tools, samples, PR/media, websites, market research).
• Represent brand with internal and external stakeholders.
• Drive brand positioning and messaging to achieve goals.
• Collaborate with brand team members, agencies, and extended teams to align tactics with strategy.
• Monitor market performance and identify growth opportunities.
• Assist in forecasts and brand expense budgets; meet financial targets.
• Present to Senior Management as needed.
• Manage Phase IV and Life Cycle Plans for long-term value.

Kenntnisse

Leadership

Project management

Marketing strategy

Budget management

Digital analytics

Collaboration

Ausbildung

Bachelor's degree

MBA preferred

Tools

MS Office

Outlook

Database apps

Jobbeschreibung

Compensation Data

The base salary range for this position is $196,000 to $294,000. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here.

Description

Boehringer is seeking an experienced healthcare professional (HCP) marketer to lead launch-readiness activities and help drive the growth of its oncology portfolio. The role focuses on a bispecific T-cell engager with complex administration requirements and an associated companion diagnostic (CDx) for extrapulmonary neuroendocrine carcinoma (epNEC), a rare oncology indication. The successful candidate will lead pre-launch initiatives, including disease awareness, educational programming, and branded content development across HCP-directed channels, including non-personal promotional channels. Close collaboration with the Global Brand Team, Agency of Record (AOR), and immunohistochemistry (IHC) testing partner will be essential to executing key strategic initiatives.

The Senior Associate Director, Marketing is responsible for leading the development and execution of key healthcare professional (HCP) marketing strategies and engagement initiatives that support launch readiness and commercial success. This position drives the strategic planning, implementation, and optimization of HCP-focused marketing programs, with primary accountability for peer-to-peer engagement, speaker bureau strategy and operations, congress planning and activation, and broader HCP engagement initiatives. The role partners closely with Medical Affairs, Sales, Market Access, Commercial Excellence, Legal, Regulatory, Compliance, and external partners to deliver integrated, insight-driven customer engagement strategies that are aligned with brand objectives and evolving customer needs. The individual will lead cross-functional collaboration, manage agency partners, and establish new capabilities and processes required to support a successful pre-launch environment, while ensuring all activities are executed in a compliant and measurable manner. This position requires strong strategic thinking, influence without authority, operational excellence, and the ability to build scalable HCP engagement capabilities from the ground up.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

• This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans.
• Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements.
• Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
• Represent brand with internal and external stakeholders.
• Plays a lead role in the development and execution of brand positioning and messaging to achieve goals.
• Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy.
• Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand to define actions/tactics to advance brand toward its strategic objectives.
• Assists in the development and monitoring of product forecasts and brand expense budgets.
• Meets financial targets for the brand including net sales, discounts, market share and expenses.
• Supports annual business planning process as per schedule.
• Presents to Senior Management as needed.
• Manages and implements Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value.

Requirements

• Bachelor's degree required; MBA preferred.
• Eight-plus (8+) years' experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• History of successful performance.
• Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.