Senior GTM Strategy Manager

Brightwheel; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Brightwheel is seeking a strategic operator to independently lead high-complexity GTM initiatives for its Education products. You will own end-to-end go-to-market motions, from diagnosis and audience positioning to channel strategy, enablement, and measurement.

You will partner with Sales, Marketing, and Analytics to build compelling messaging, campaigns, and programs. A track record of driving revenue growth through data-driven decisions and AI-enabled automation is expected.

Qualifications

• Experience leading cross-functional GTM initiatives.
• Ability to diagnose business problems and build business cases.
• Proven track record of turning insights into measurable revenue or adoption.

Responsibilities

• Independently lead multiple high-complexity GTM initiatives that drive acquisition, adoption, expansion, and retention.
• Roll out new products and go-to-market motions from diagnosis through launch and measurement.
• Partner with Sales Enablement to build messaging and resources for Education products.
• Collaborate with Marketing on campaigns, lifecycle programs, and ecommerce initiatives.
• Establish operating rhythms and metrics, including AI-driven automation, to scale repeatable processes.

Skills

GTM strategy

Cross-functional collaboration

Data-driven decision making

AI-driven automation

Stakeholder influence

Program management

Sales enablement

Market analysis

Tools

AI tools

Job description

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across brightwheel’s Education products
• Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end — from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement
• Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products
• Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals
• Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics
• Establish operating rhythms, metrics, and systems — including AI-driven automation — that improve accountability and turn one-off wins into repeatable processes
• Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders

• Incorporated AI tools into how you work, not just to move faster personally but to build a more repeatable process for your team or function
• Independently determined how to achieve a defined business goal with limited instruction or supervision, and delivered a measurable result
• Led multiple complex, ambiguous, cross-functional GTM, growth, or business operations initiatives from strategy through execution and measurement
• Used quantitative and qualitative insight to structure a complex problem and land on a sound strategic recommendation
• Influenced stakeholders across multiple functions and levels — sales, finance, marketing, ops — without relying on direct authority
• Built and executed programs that drove real improvements in revenue, conversion, acquisition, adoption
• The range to go from a working session with a sales rep to a strategy conversation with an executive in the same day, adjusting your communication style each time
• A track record of taking an initiative from a rough idea to a launched, measured program — more than once — with real incremental revenue, customers, or adoption to show for it
• A demonstrated habit of using AI to automate a recurring workflow out of your own hands — not just to work faster, but to make a process run without you
• Experience standing up a new motion, program, or playbook within a growing team — rather than only optimizing something already established