Senior GTM Strategy Lead — Global Events Portfolio

Amazon Web Services (AWS); New York (NY); Presencial; USD 130.000 - 185.000; Jornada completa

Descripción de la vacante

Amazon Web Services, Inc. is seeking a Senior Go-to-Market Strategy Lead to orchestrate the GTM for its ESS events portfolio in New York, anchoring flagship programs like re:Invent and AWS Summits.

You will shape messaging, audience variants, and a scalable communications framework across 160+ events annually, including third-party programs. The role centers on differentiating the portfolio, driving pipeline acceleration, and aligning with internal stakeholders to optimize investment and

Formación

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsabilidades

• Define Portfolio Positioning and Messaging Strategy for AWS first-party events.
• Own foundational messaging and positioning frameworks for the portfolio.
• Establish audience-specific messaging variants (builder, executive, partner, seller).
• Inform portfolio tiering decisions and resource allocation with strategic rationale.
• Define narratives positioning events as pipeline accelerants and demand generators.
• Apply market intelligence and attendee research to refine portfolio positioning.

Conocimientos

Marketing strategy

Acquisition marketing

Cross-functional collaboration

Campaign management

Global/multi-timezone campaigns

Herramientas

Excel

Tableau

Descripción del empleo

Amazon Web Services, Inc. is seeking a Senior Go-to-Market Strategy Lead to orchestrate the GTM for its ESS events portfolio in New York, anchoring flagship programs like re:Invent and AWS Summits.

You will shape messaging, audience variants, and a scalable communications framework across 160+ events annually, including third-party programs. The role centers on differentiating the portfolio, driving pipeline acceleration, and aligning with internal stakeholders to optimize investment and