Senior GTM Strategy Lead: Events Portfolio

Amazon Web Services (AWS); Seattle (WA); On-site; USD 118,000 - 160,000; Full time

Benefits offered by this job

Health insurance

RSU plan

401(k) matching

Paid time off

Job summary

Amazon Web Services, Inc. is seeking a Senior Go-to-Market Strategy Lead on the ESS team in Seattle to orchestrate messaging and communications for AWS’s first‑party events portfolio.

The role drives differentiation, audience segmentation, and scalable activation across flagship events like re:Invent and AWS Summits, plus 160+ annual events across the portfolio. The candidate will define positioning, lead cross-functional alignment with IDC and Sales Ops, and apply market intelligence to

Qualifications

• 6+ years of professional marketing experience.
• 7+ years developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across multiple time zones and languages.

Responsibilities

• Define Portfolio Positioning and Messaging Strategy.
• Own foundational messaging and positioning frameworks for AWS’s first-party events portfolio.
• Establish audience-specific messaging variants for different stakeholder groups.
• Provide inputs for portfolio tiering decisions to guide resource allocation.
• Define narratives positioning events as pipeline accelerants and demand generation mechanisms.
• Apply market intelligence to refine portfolio positioning and identify whitespace opportunities.
• Architect and scale the Communications Framework across channels.
• Build and manage the editorial calendar and schedules for multiple workstreams.
• Develop content assets including event messaging frameworks, talk tracks, and launch templates.

Skills

Marketing strategy

Data-driven

Cross-functional collaboration

Excel/Tableau

Campaign management

Global experience

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. is seeking a Senior Go-to-Market Strategy Lead on the ESS team in Seattle to orchestrate messaging and communications for AWS’s first‑party events portfolio.

The role drives differentiation, audience segmentation, and scalable activation across flagship events like re:Invent and AWS Summits, plus 160+ annual events across the portfolio. The candidate will define positioning, lead cross-functional alignment with IDC and Sales Ops, and apply market intelligence to