Global Expo Strategy - Senior Program Manager

Amazon Web Services (AWS); Arlington (VA); On-site; USD 118,000 - 160,000; Full time

Job summary

Amazon Web Services, Inc. seeks a Senior Program Manager to define and lead global expo experiences across AWS’s 1P events portfolio.

You will shape activations at Global Summits and re:Invent, driving engagement through immersive demos that showcase cloud and AI innovation and deliver measurable outcomes. You will establish standards, messaging, and a centralized demonstration catalog while partnering with regional leads to tailor experiences to markets.

Qualifications

• 7+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience creating and implementing large‑scale programs.

Responsibilities

• Define and establish the Global Expo Framework that sets strategic direction, standards, and guidelines ensuring consistency, quality, and alignment with AWS brand values and topline messaging across all regional implementations.
• Collaborate with Regional Expo Leads in a two‑way partnership to gather regional insights, market intelligence, and on‑the‑ground feedback that informs and evolves the global strategy.
• Establish global standards for expo floor design (including naming conventions), interactive elements, audience and business area definitions, and customer engagement that align with AWS Brand guidance.
• Work with business owners to define key messaging for the global portfolio — including Product Marketing and other strategic initiatives.
• Work with AWS Brand to enable global teams on brand expression and expectations for Expo.
• Own and maintain the demonstration catalog to ensure consistent messaging and use cases are showcased across events.
• Define global KPIs and measurement frameworks for expo execution that enable consistent evaluation across 1P events.
• Report on global program performance to executive stakeholders, providing comprehensive analysis of expo effectiveness, business impact, and strategic recommendations for program expansion and optimization.
• Maintain framework governance by establishing clear processes for updates, exception approvals, and change management while ensuring compliance with legal, security, privacy, and regulatory requirements.

Skills

Marketing experience

Data-driven decision making

Excel/Tableau

Tools

Excel

Tableau

Job description

Amazon Web Services, Inc. seeks a Senior Program Manager to define and lead global expo experiences across AWS’s 1P events portfolio.

You will shape activations at Global Summits and re:Invent, driving engagement through immersive demos that showcase cloud and AI innovation and deliver measurable outcomes. You will establish standards, messaging, and a centralized demonstration catalog while partnering with regional leads to tailor experiences to markets.