Global Expo Strategy - Senior Program Manager

Amazon Web Services (AWS)

Arlington (VA)

On-site

USD 118,000 - 160,000

Full time

14 days+

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Job summary

Amazon Web Services, Inc. seeks a Senior Program Manager to define and lead global expo experiences across AWS’s 1P events portfolio.

You will shape activations at Global Summits and re:Invent, driving engagement through immersive demos that showcase cloud and AI innovation and deliver measurable outcomes. You will establish standards, messaging, and a centralized demonstration catalog while partnering with regional leads to tailor experiences to markets.

Qualifications

7+ years of professional non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross‑functional marketing programs.
Experience creating and implementing large‑scale programs.

Responsibilities

Define and establish the Global Expo Framework that sets strategic direction, standards, and guidelines ensuring consistency, quality, and alignment with AWS brand values and topline messaging across all regional implementations.
Collaborate with Regional Expo Leads in a two‑way partnership to gather regional insights, market intelligence, and on‑the‑ground feedback that informs and evolves the global strategy.
Establish global standards for expo floor design (including naming conventions), interactive elements, audience and business area definitions, and customer engagement that align with AWS Brand guidance.
Work with business owners to define key messaging for the global portfolio — including Product Marketing and other strategic initiatives.
Work with AWS Brand to enable global teams on brand expression and expectations for Expo.
Own and maintain the demonstration catalog to ensure consistent messaging and use cases are showcased across events.
Define global KPIs and measurement frameworks for expo execution that enable consistent evaluation across 1P events.
Report on global program performance to executive stakeholders, providing comprehensive analysis of expo effectiveness, business impact, and strategic recommendations for program expansion and optimization.
Maintain framework governance by establishing clear processes for updates, exception approvals, and change management while ensuring compliance with legal, security, privacy, and regulatory requirements.