Senior GTM Sales & Category Leader

Campbell's; Camden (NJ); Hybrid; USD 142,000 - 195,000; Full time

Benefits offered by this job

Health benefits from day one

401(k) with company match

Unlimited sick time

On-site fitness center

Bright Horizons on-site day care

Job summary

Campbell’s in New Jersey is seeking a category commercial leader to own the go-to-market strategy and drive growth for an assigned category. You will connect brand strategy with shopper needs and collaborate with cross-functional teams to deliver sustainable, profitable gains.

The role emphasizes category planning, pricing, promotions, and innovation, with a focus on Net Sales, gross profit, and market share. A hybrid work model and robust benefits accompany the opportunity.

Qualifications

• 8+ years of experience in CPG sales, customer strategy & planning, brand management, category management, or related commercial roles.
• Strong understanding of CPG drivers, including assortment, pricing, promotion, trade investment, and revenue growth management.
• Proven success delivering category growth, sales objectives, and market share gains.
• Experience building and executing go-to-market strategies and commercial plans.
• Strong financial acumen, including P&L management and trade investment optimization.
• Proficiency with syndicated data platforms (Circana, NielsenIQ) and retailer POS data.
• Ability to influence and collaborate across a highly matrixed organization without direct authority.
• Proven ability to engage and influence senior internal and external stakeholders.
• Strong analytical, strategic thinking, and communication skills.

Responsibilities

• Develop and lead annual and long-range category go-to-market strategies, including assortment, pricing, promotion, pack architecture, and innovation plans.
• Deliver category Net Sales, Gross Profit, and market share objectives.
• Serve as the commercial voice and category expert, aligning brand strategy with retailer and shopper needs.
• Partner with customer teams to create compelling customer-specific selling stories and execute category growth plans.
• Lead category inputs into S&OP and IBP processes.
• Manage trade and commercial guardrails while partnering with Revenue Growth Management to optimize pricing, promotion, and product mix strategies.
• Influence cross-functional partners to prioritize and support category initiatives.
• Represent the category in senior leadership discussions, strategic planning forums, and customer top-to-top meetings.
• Monitor category performance and ensure innovation launches achieve distribution, velocity, and financial targets.
• Drive forecast accuracy and deliver plans aligned with S&OP standards.

Skills

CPG Sales

Customer Strategy

Brand Management

Category Management

Commercial Roles

Education

Bachelor's degree

MBA

Tools

Circana

NielsenIQ

Job description

Campbell’s in New Jersey is seeking a category commercial leader to own the go-to-market strategy and drive growth for an assigned category. You will connect brand strategy with shopper needs and collaborate with cross-functional teams to deliver sustainable, profitable gains.

The role emphasizes category planning, pricing, promotions, and innovation, with a focus on Net Sales, gross profit, and market share. A hybrid work model and robust benefits accompany the opportunity.