Senior Go-To-Market & Category Growth Leader

Campbell Soup Company; Camden (NJ); Hybrid; USD 142,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Disability insurance

AD&D

Life insurance

401(k) with company match

Unlimited sick time

Paid time off

Holiday pay

On-site fitness center

On-site day care

Company store

ERGs

Job summary

Campbell Soup Company seeks a category commercial leader to own go-to-market strategy and performance for an assigned category. You will connect brand strategy with shopper insights to drive sustainable growth, working with cross-functional teams and customer stakeholders to deliver results.

You will lead pricing, promotions, and assortment plans, while driving forecast accuracy and alignment with S&OP. Travel ~20–30% and a hybrid work model support this role.

Qualifications

• 8+ years of experience in CPG sales, customer strategy & planning, brand management, category management, or related commercial roles.
• Strong understanding of CPG commercial drivers including assortment, pricing, promotion, and revenue growth management.
• Experience building and executing go-to-market strategies and commercial plans.

Responsibilities

• Develop and lead annual and long-range category go-to-market strategies, including assortment, pricing, promotion, pack architecture, and innovation plans.
• Deliver category Net Sales, Gross Profit, and market share objectives.
• Serve as the commercial voice and category expert, aligning brand strategy with retailer and shopper needs.
• Partner with customer teams to create compelling customer-specific selling stories and execute category growth plans.
• Lead category inputs into S&OP and IBP processes and manage trade guardrails.
• Influence cross-functional partners to prioritize and support category initiatives.

Skills

CPG sales

Customer strategy

Planning

Brand management

Category management

Commercial roles

Education

Bachelor's degree

MBA

Tools

Circana

NielsenIQ

POS data analysis

Shopper insights

Job description

Campbell Soup Company seeks a category commercial leader to own go-to-market strategy and performance for an assigned category. You will connect brand strategy with shopper insights to drive sustainable growth, working with cross-functional teams and customer stakeholders to deliver results.

You will lead pricing, promotions, and assortment plans, while driving forecast accuracy and alignment with S&OP. Travel ~20–30% and a hybrid work model support this role.