Senior GTM Program Manager, Live Self-Service

Amazon; Culver City (CA); On-site; USD 116,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Senior Program Manager for Live Self-Service to own end-to-end GTM planning and launch coordination for LSS. You will align product, engineering, marketing, and sales teams to ensure timely, well-communicated launches across global ads.

The role emphasizes building repeatable intake processes, visibility dashboards, and cadence for handoffs. You will translate technical roadmaps into actionable plans, drive cross-functional influence, and remove blockers to accelerate

Qualifications

• 5+ years of program or project management experience.
• Experience using data and metrics to drive improvements.
• Experience owning program strategy end-to-end and communicating results to senior leadership.
• Experience building launch readiness frameworks and playbooks across multiple sites.
• Experience working with product and engineering teams with technical fluency.

Responsibilities

• Own the full GTM planning calendar for LSS, coordinating feature launches, product releases, and market rollouts across all stakeholder teams.
• Establish and manage the product GTM intake process — defining how new features, capabilities, and integrations are surfaced, prioritized, and tracked through the GTM pipeline.
• Drive launch coordination between product/engineering and marketing/sales GTM teams, ensuring clear handoffs, launch readiness criteria, and aligned timelines.
• Build and maintain mechanisms for surfacing program status, milestones, risks, and updates to leadership and cross-functional stakeholders (e.g., program reviews, dashboards, status reports, narratives).
• Build and deepen relationships within the Ads organization to advocate for LSS integration opportunities, remove blockers, and accelerate delivery of shared priorities.
• Partner with product and engineering teams to understand technical roadmaps, identify dependencies, assess risks, and drive alignment on timelines and deliverables.
• Drive cross-functional alignment through regular cadences, written communications (narratives, status reports, program documents), and stakeholder reviews.
• Identify and eliminate operational inefficiencies, reduce dependencies, and simplify workflows to accelerate speed of delivery.
• Use data and metrics to drive decision-making, track program health, and proactively surface risks before they become blockers.

Skills

PM experience

Data-driven improvements

Program leadership

Launch readiness framework

Product & Eng collaboration

Job description

Amazon is seeking a Senior Program Manager for Live Self-Service to own end-to-end GTM planning and launch coordination for LSS. You will align product, engineering, marketing, and sales teams to ensure timely, well-communicated launches across global ads.

The role emphasizes building repeatable intake processes, visibility dashboards, and cadence for handoffs. You will translate technical roadmaps into actionable plans, drive cross-functional influence, and remove blockers to accelerate