Senior PMM, Offline GTM Launch Lead

Amazon; Irvine (CA); On-site; USD 143,000 - 193,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC in California seeks a Senior Product Marketing Manager to lead the Offline GTM for new devices and software launches. You will shape launch strategy, coordinate cross-functional teams, and own the go-to-market plan from announcement through post-launch activities.

The role emphasizes cross-channel consistency, risk mitigation, and timely delivery, with a focus on driving customer impact and partner readiness in the Offline channel.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.

Responsibilities

• Define launch strategy and requirements, track cross-functional deliverables, remove roadblocks.
• Coordinate teams to orchestrate successful Offline launches.
• Foresee risks and propose solutions to enable on-time launches with quality and cross-channel consistency.
• Lead escalations to de-risk milestones with internal teams.

Skills

Data-driven

GTM launches

Cross-functional marketing

Excel

Tableau

Education

MBA

Tools

SQL

Job description

Amazon.com Services LLC in California seeks a Senior Product Marketing Manager to lead the Offline GTM for new devices and software launches. You will shape launch strategy, coordinate cross-functional teams, and own the go-to-market plan from announcement through post-launch activities.

The role emphasizes cross-channel consistency, risk mitigation, and timely delivery, with a focus on driving customer impact and partner readiness in the Offline channel.