Senior Growth Analytics Lead

Regional Finance (Regional Management Corp.)

Greer (SC)

Vor Ort

USD 100.000 - 135.000

Vollzeit

14 Tage+

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Zusammenfassung

Regional Finance (Regional Management Corp.) is seeking a Senior Marketing Analyst in Greer, SC, to transform complex market and customer data into growth strategies for our personal loan business. You will own analytics across direct mail, digital, and lifecycle programs, build data products, and partner with Risk, Finance, and Ops teams to improve acquisition economics and customer experience.

You will automate processes, develop reproducible workflows in Python and SQL, and leverage AI tools

Qualifikationen

Bachelor’s degree in analytics, statistics, data sciences, economics, finance, marketing, computer science, information systems, or a related quantitative field; equivalent relevant experience may be considered.
Four or more years of progressively responsible experience in marketing analytics, customer analytics, risk analytics, data science, or a related discipline.
Advanced SQL and strong Python skills for data manipulation, automation, statistical analysis, visualization, and production-quality workflows; experience with Git-based version control and code review.
Demonstrated experience working with large, complex datasets in a modern cloud data platform such as Snowflake or a comparable environment.
Strong grounding in experimental design, causal thinking, inferential statistics, forecasting, segmentation, and predictive modeling.
Experience developing governed dashboards and decision tools in Sigma or comparable business-intelligence platform.
Strong working knowledge of approved generative-AI tools for coding, analytics, research, documentation, workflow automation, and quality assurance, including prompt design, output validation, hallucination detection, privacy safeguards, and responsible-use practices.
Ability to understand lending economics and connect marketing decisions to approval, funding, revenue, credit loss, lifetime value, contribution margin, and return on capital.
Excellent written and verbal communication skills, with demonstrated ability to influence business partners and present complex analysis to senior leaders.
High standards for accuracy, documentation, reproducibility, data stewardship, and independent judgment in a regulated environment.

Aufgaben

Own end-to-end measurement and optimization of direct-mail, prequalified, digital, affiliate, email, and retention campaigns using key metrics.
Build customer and prospect segmentation, targeting, offer, channel, and contact-strategy recommendations using diverse data.
Develop reproducible production workflows leveraging Python and SQL to score audiences, apply rules, create files, and generate forecasts.
Establish automated quality controls, reconciliations, documentation, and audit trails for campaign data and assets.
Measure the full customer lifecycle and translate findings into changes to targeting, pricing, offers, and channel strategy.
Design and evaluate tests (A/B, multivariate); determine sample sizes and significance; recommend scalable actions.
Analyze funnels from lead to funded loan; adjust filters, pricing, bids, and spend for better performance.
Create and maintain dashboards, scorecards, and executive reports in Python, Sigma, or similar tools.

Kenntnisse

SQL

Python

Git

Snowflake

Experimental design

A/B testing

Dashboards

Communication

Marketing analytics

Ausbildung

Bachelor’s degree in analytics or related field

Tools

Claude AI

Sigma

dbt