Senior Growth PM — AI-Driven Member Onboarding

Wider Circle; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Performance-based incentive bonuses

Comprehensive health coverage

401(k) Plan

Paid Time Off

Employee Assistance Program

Health Care FSA

Dependent Care FSA

Health Savings Account

Voluntary Disability Benefits

Basic Life and AD&D Insurance

Adoption Assistance

Training and Development

Job summary

Wider Circle in the United States is seeking a Senior Product Manager, Member Growth to own how people progress from lead to enrolled, engaged members. You’ll build and own the unified member journey and automation that turns a lead into a booked visit.

You will report to the VP of Product and collaborate with channel leads, care navigators, and marketing, engineering and data teams to optimize acquisition, activation and retention.

Qualifications

• 4+ years in product roles owning growth funnels end to end.
• Experience building lead-to-enrollment automation in healthcare, AI or voice agents preferred.
• Strong data skills: define metrics, run analyses (SQL), reason about CAC/ROAS.
• Experience running A/B tests in a product growth setting.

Responsibilities

• Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable.
• Build the conversion engine: marketing automation and AI-driven outreach that books visits quickly.
• Unify the journey across channels and partners; integrate with the care platform.
• Run rapid experiments with channel pods; read results weekly and decide actions.
• Shape offers and messaging with marketing; segment outreach by plan and channel.
• Own the numbers: conversion and CAC by channel; provide weekly leadership metrics.
• Stay compliant with TCPA and health plan marketing rules with the compliance lead.

Skills

Growth funnels

Healthcare automation

SQL analytics

A/B testing

Job description

Wider Circle in the United States is seeking a Senior Product Manager, Member Growth to own how people progress from lead to enrolled, engaged members. You’ll build and own the unified member journey and automation that turns a lead into a booked visit.

You will report to the VP of Product and collaborate with channel leads, care navigators, and marketing, engineering and data teams to optimize acquisition, activation and retention.