Senior Product Manager, Member Growth

Wider Circle; New Mexico; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Performance-based incentive bonuses

Comprehensive health coverage (medical

Dental and vision

401(k) Plan

Paid Time Off

Employee Assistance Program

Health Care FSA

Dependent Care FSA

Health Savings Account

Voluntary Disability Benefits

Basic Life and AD&D Insurance

Adoption Assistance Program

Training and Development

Job summary

Wider Circle is seeking a Senior Product Manager, Member Growth to own how people go from lead to enrolled across channels. You will build and own the unified member journey and automation that turns a lead into a booked visit, reporting to the VP of Product and collaborating with marketing, engineering and data teams.

You will drive end-to-end growth, optimize conversion, and scale outreach using AI-driven techniques while staying compliant with industry rules.

Qualifications

• 4+ years in product roles owning growth funnels end to end.
• Experience building lead-to-enrollment automation in healthcare, ideally including AI or voice agents.
• Strong data skills: define the metrics, run your own analysis (SQL), and reason about CAC and ROAS.
• Experience running A/B tests in a product growth setting.

Responsibilities

• Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable.
• Build the conversion engine: marketing automation and AI-driven outreach (voice, SMS, nurture).
• Unify the journey across channels and integrate with our care platform.
• Run fast experiments with channel pods across ops, marketing, engineering and data.
• Shape the offer and message with marketing and agencies: why members join, and why they stay.
• Own the numbers: conversion and CAC by channel, a weekly scorecard.
• Stay compliant with TCPA and health plan marketing rules.

Skills

Growth funnel ownership

Lead-to-enrollment automation

Data analysis (SQL)

A/B testing in growth

Tools

SQL

Job description

Wider Circle works with health plans and providers nationally to deliver unique community care programs that connect neighbors for better health. Centered on trusted relationships, Wider Circle connects health plan members with like-minded neighbors to inform, support and motivate one another, empowering them to be more proactive about their health. Wider Circle’s trusted delivery network has been proven to drive resilience, improve member experience and engagement, and reduce inappropriate utilization and has been published in peer-reviewed literature. Today, Wider Circle offers its unique neighborhood care programs to tens of thousands of communities nationwide. To learn more, visit widercircle.com.

We’re looking for a Senior Product Manager, Member Growth to own how people go from lead to enrolled, engaged member. Leads come from different channels (direct outreach, paid social, and more). You’ll build and own the unified member journey and the automation that turns a lead into a booked visit. You report to the VP of Product and work closely with our channel leads, care navigators, and marketing, engineering and data teams.

Responsibilities

• Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable. Set strategy for acquisition, activation and re-engagement.
• Build the conversion engine: marketing automation and AI-driven outreach (voice, SMS, nurture) that qualifies leads and books visits in minutes, not days.
• Unify the journey across channels and new partners, and integrate it with our care platform.
• Run fast experiments with channel pods across ops, marketing, engineering and data. Read results weekly and decide to continue, change or stop.
• Shape the offer and message with marketing and agencies: why members join, and why they stay. Segment outreach and messaging by plan, channel and member group.
• Own the numbers: conversion and CAC by channel, a weekly scorecard, and being leadership’s go-to on top-of-funnel growth.
• Stay compliant with TCPA and health plan marketing rules, working with our compliance lead.

Required Qualifications:

• 4+ years in product roles owning growth funnels end to end
• Experience building lead-to-enrollment automation in healthcare, ideally including AI or voice agents
• Strong data skills: define the metrics, run your own analysis (SQL), and reason about CAC and ROAS
• Experience running A/B tests in a product growth setting

Skills and Competencies

• Scrappy and comfortable building with AI on our own; you ship small and iterate
• Credible with executives, frontline call center staff and field teams alike
• Motivated to serve underserved, low-income older adults

Preferred Qualifications

• Medicare, Medicaid, D-SNP or duals experience
• Products that blend digital tools with human-delivered services
• Lifecycle or product marketing background
• Experience being held to enrollment or revenue goals

As a venture-backed company, Wider Circle offers competitive compensation including:

• Performance-based incentive bonuses
• Opportunity to grow with the company
• Comprehensive health coverage including medical, dental, and vision
• 401(k) Plan
• Paid Time Off
• Employee Assistance Program
• Health Care FSA
• Dependent Care FSA
• Health Savings Account
• Voluntary Disability Benefits
• Basic Life and AD&D Insurance
• Adoption Assistance Program
• Training and Development

And most importantly, an opportunity to LOVE, LEARN and GROW with us!

Wider Circle is proud to be an equal-opportunity employer that does not tolerate discrimination or harassment of any kind. Our commitment to Diversity & Inclusion supports our ability to build diverse teams and develop inclusive work environments. We believe in empowering people and valuing their differences. We are committed to equal employment opportunity without consideration of race, color, religion, ethnicity, citizenship, political activity or affiliation, marital status, age, national origin, ancestry, disability, veteran status, sexual orientation, gender identity, gender expression, sex or gender, or any other basis protected by law.