Senior Product Manager, Member Growth & Activation

WiderCircle; Texas; On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Performance-based incentive bonuses

Comprehensive health coverage

401(k) Plan

Paid Time Off

Employee Assistance Program

Health Care FSA

Dependent Care FSA

Health Savings Account

Voluntary Disability Benefits

Life and AD&D Insurance

Adoption Assistance Program

Training and Development

Job summary

Wider Circle is seeking a Senior Product Manager, Member Growth to own the journey from lead to enrolled member. You’ll orchestrate a unified member journey and automation that turns a lead into a booked visit.

You report to the VP of Product and collaborate with channel leads, care navigators, marketing, engineering and data teams. You will drive acquisition, activation and re-engagement, building a scalable funnel across channels while ensuring compliance with healthcare marketing rules.

Qualifications

• 4+ years in product roles owning growth funnels end to end.
• Experience building lead-to-enrollment automation in healthcare, including AI or voice agents.
• Strong data skills: define metrics, run analysis (SQL), reason about CAC and ROAS.
• Experience running A/B tests in a product growth setting.

Responsibilities

• Own the full funnel: lead → enrolled; manage CAC per channel and weekly scorecard.
• Build the conversion engine using marketing automation and AI-driven outreach.
• Unify journey across channels and partners; integrate with care platform.
• Run rapid experiments; read results weekly and decide to continue, pivot or stop.
• Shape offer and messaging with marketing; segment outreach by plan and channel.
• Own metrics: conversion and CAC; leadership-facing top-of-funnel growth dashboard.
• Stay compliant with TCPA and health plan marketing rules.

Skills

Growth funnels

AI agents

SQL analytics

A/B testing

Cross-functional leadership

Education

Bachelor's degree in a related field

Tools

SQL

Marketing automation platforms

CRM systems

Job description

Wider Circle is seeking a Senior Product Manager, Member Growth to own the journey from lead to enrolled member. You’ll orchestrate a unified member journey and automation that turns a lead into a booked visit.

You report to the VP of Product and collaborate with channel leads, care navigators, marketing, engineering and data teams. You will drive acquisition, activation and re-engagement, building a scalable funnel across channels while ensuring compliance with healthcare marketing rules.