Senior Product Manager, Member Growth & Activation

Wider Circle; New Mexico; Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Performance-based incentive bonuses

Comprehensive health coverage (medical

Dental and vision

401(k) Plan

Paid Time Off

Employee Assistance Program

Health Care FSA

Dependent Care FSA

Health Savings Account

Voluntary Disability Benefits

Basic Life and AD&D Insurance

Adoption Assistance Program

Training and Development

Job summary

Wider Circle is seeking a Senior Product Manager, Member Growth to own how people go from lead to enrolled across channels. You will build and own the unified member journey and automation that turns a lead into a booked visit, reporting to the VP of Product and collaborating with marketing, engineering and data teams.

You will drive end-to-end growth, optimize conversion, and scale outreach using AI-driven techniques while staying compliant with industry rules.

Qualifications

• 4+ years in product roles owning growth funnels end to end.
• Experience building lead-to-enrollment automation in healthcare, ideally including AI or voice agents.
• Strong data skills: define the metrics, run your own analysis (SQL), and reason about CAC and ROAS.
• Experience running A/B tests in a product growth setting.

Responsibilities

• Own the full funnel: lead → live contact → visit scheduled → visit completed → enrolled → billable.
• Build the conversion engine: marketing automation and AI-driven outreach (voice, SMS, nurture).
• Unify the journey across channels and integrate with our care platform.
• Run fast experiments with channel pods across ops, marketing, engineering and data.
• Shape the offer and message with marketing and agencies: why members join, and why they stay.
• Own the numbers: conversion and CAC by channel, a weekly scorecard.
• Stay compliant with TCPA and health plan marketing rules.

Skills

Growth funnel ownership

Lead-to-enrollment automation

Data analysis (SQL)

A/B testing in growth

Tools

SQL

Job description

Wider Circle is seeking a Senior Product Manager, Member Growth to own how people go from lead to enrolled across channels. You will build and own the unified member journey and automation that turns a lead into a booked visit, reporting to the VP of Product and collaborating with marketing, engineering and data teams.

You will drive end-to-end growth, optimize conversion, and scale outreach using AI-driven techniques while staying compliant with industry rules.