Senior Audiobook Growth Product Marketing Manager

Amazon Music; Culver City (CA); On-site; USD 143,000 - 193,000; Full time

Job summary

Amazon Music is seeking a Sr. Product Marketing Manager to grow audiobooks on Amazon Music. You will lead end-to-end marketing initiatives that acquire new audiobook listeners and deepen engagement across Amazon Music and Audible, partnering with product, BI, and content teams to align roadmaps and measure impact.

The role requires senior stakeholder management, data-driven decision making, and a proven ability to drive cross-functional programs at scale across global markets.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience in customer lifecycle marketing or partner marketing management.
• Experience mentoring, coaching, and influencing colleagues, collaborators, and stakeholders.
• 6+ years of experience developing and executing product positioning, messaging frameworks, and value propositions for consumer-facing digital products or services.
• 5+ years of experience managing marketing budgets and making data-driven investment decisions across paid, owned, and earned channels.
• 6+ years of experience working with product management and engineering teams to influence product roadmaps based on customer insights.
• 5+ years of experience designing and running A/B tests or experimentation programs to optimize marketing performance.
• 6+ years of experience creating and presenting strategic marketing plans, business cases, and post-launch analyses to VP-level or above audiences.

Responsibilities

• Own end-to-end marketing strategy to drive acquisition, adoption, and engagement of audiobook listeners worldwide.
• Lead cross-functional go-to-market initiatives for new audiobook features from positioning to launch.
• Partner with product teams across Amazon Music and Audible to influence roadmaps and features.
• Define and own an experimentation roadmap for audiobook adoption and reporting to leadership.
• Collaborate with content and content marketing teams to connect premium content with growth marketing.
• Conduct qualitative and quantitative research to inform messaging and positioning for leadership.
• Tailor strategy across international marketplaces and work with regional teams on localization.
• Identify and pursue cross-category opportunities to reach new audiobook audiences.
• Lead ROI definitions and success metrics, partnering with BI, Product, and Finance on trade-offs.

Skills

Data-driven marketing

Budget management

Stakeholder management

Go-to-market leadership

Cross-functional collaboration

Product positioning and messaging

A/B testing and experimentation

Senior leadership communication

Education

MBA

Tools

Excel

Tableau

Job description

Amazon Music is seeking a Sr. Product Marketing Manager to grow audiobooks on Amazon Music. You will lead end-to-end marketing initiatives that acquire new audiobook listeners and deepen engagement across Amazon Music and Audible, partnering with product, BI, and content teams to align roadmaps and measure impact.

The role requires senior stakeholder management, data-driven decision making, and a proven ability to drive cross-functional programs at scale across global markets.