Senior MMP & Mobile Growth Architect

OpenKrill; United States; Remote; USD 120,000 - 180,000; Part time

Job summary

Right Side Up is seeking a senior Marketing Technology & Mobile Measurement lead to own MMP platforms (AppsFlyer, Adjust, Branch, Singular, Kochava) and coordinate with GA4, Firebase, and GTM. This fractional, 30–40 hour weekly role sits at the intersection of marketing, data engineering, and analytics.

You will manage event mapping, attribution windows, privacy frameworks, and data flows with engineering teams, while enabling paid media decisions with CPI/CPA/LTV insights.

Qualifications

• 7+ years in marketing technology, growth infrastructure, or mobile measurement/attribution.
• Direct ownership of at least one MMP platform; not just reporting.
• Mobile-first acquisition across iOS/Android in consumer fintech, mobility, or large-scale apps.
• Experience with event mapping, attribution windows, SKAdNetwork/ATT, postbacks, and APIs.
• Comfort collaborating with engineering on APIs/ETL/BigQuery; SQL fluency preferred.
• Understanding how paid media teams use CPI/CPA/ROAS/LTV data to optimize spend.

Responsibilities

• Own day-to-day administration of an MMP platform including event mapping, attribution windows, SKAdNetwork/ATT, postbacks, and integrations.
• Lead MMP vendor evaluations, migrations, and implementations with technical requirements and rollout sequencing.
• Partner with engineering and data teams to scope data flows across APIs, ETL, BigQuery, and audience imports.
• Maintain tracking across GA4, Firebase, GTM, deep links, QR codes, and campaign taxonomy.
• Own privacy-safe measurement requirements including ATT in collaboration with privacy and engineering stakeholders.
• Troubleshoot data discrepancies and tie decisions to spend optimization metrics (CPI, CPA, ROAS, LTV).
• Identify automation opportunities across reporting, QA, audience activation, and campaign operations.
• Act as a technical translator between marketing, media, data engineering, product, and analytics.

Skills

MMP ownership

Mobile attribution

SQL fluency

BigQuery

GA4

Kochava

Tools

AppsFlyer

Adjust

Branch

Singular

Kochava

GA4

Firebase

Google Tag Manager

SKAdNetwork

BigQuery

SQL

CM360

DV360

Job description

Right Side Up is seeking a senior Marketing Technology & Mobile Measurement lead to own MMP platforms (AppsFlyer, Adjust, Branch, Singular, Kochava) and coordinate with GA4, Firebase, and GTM. This fractional, 30–40 hour weekly role sits at the intersection of marketing, data engineering, and analytics.

You will manage event mapping, attribution windows, privacy frameworks, and data flows with engineering teams, while enabling paid media decisions with CPI/CPA/LTV insights.