Senior Growth Marketing & Paid Media Lead

Museum of Modern Art; New York (NY); On-site; USD 98,000 - 125,000; Full time

Job summary

The Senior Marketing Manager at Museum of Modern Art (MoMA) owns MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships into measurable, scalable growth. This role expands MoMA's local and domestic reach, connecting new audiences to the museum and guiding them from discovery to visitation, membership and long-term brand affinity.

Serving as a key paid media lead, this role partners with teams across MoMA to inform the broader marketing

Qualifications

• Bachelor’s degree and 5–7 years of paid media experience in digital and offline channels.
• Proven track record managing multi-channel campaigns with measurable business impact.
• Deep understanding of media planning, buying, optimization, and measurement frameworks.
• Experience managing vendors and external partners with strong negotiation skills.
• Strong analytical mindset translating data into strategic recommendations.

Responsibilities

• Defines and operationalizes a full-funnel growth strategy to drive audience acquisition, conversion, and continued engagement.
• Leads end-to-end paid media and partnership strategy across digital and offline channels.
• Translates audience growth strategy into channel plans, targeting approaches, and investment priorities.
• Optimizes media and partnership mix to drive visitation and revenue while supporting long‑term brand growth.
• Leads annual and campaign-level planning, including budget allocation, forecasting, and scenario modeling.
• Oversees campaign development from briefing through launch and optimization.
• Establishes clear KPIs and leads a performance‑driven team culture of continuous optimization.

Skills

Paid media strategy

Multi-channel campaigns

Vendor management

Data analysis

Education

Bachelor’s degree

Job description

The Senior Marketing Manager at Museum of Modern Art (MoMA) owns MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships into measurable, scalable growth. This role expands MoMA's local and domestic reach, connecting new audiences to the museum and guiding them from discovery to visitation, membership and long-term brand affinity.

Serving as a key paid media lead, this role partners with teams across MoMA to inform the broader marketing