Growth-Driven Paid Media Lead

MoMA; New York (NY); On-site; USD 98,000 - 125,000; Full time

Job summary

The Senior Marketing Manager at MoMA in New York owns the audience acquisition engine, translating paid social, brand and influencer investments into scalable growth. You will lead full-funnel strategies, collaborating with Retail, Membership and Design teams to optimize multi-channel campaigns that drive visitation, memberships, and long-term brand affinity.

This role emphasizes data-driven measurement, vendor management, and cross-functional leadership to maximize ROI and align with

Qualifications

• Bachelor’s degree and five to seven years of paid media strategy and execution across digital and offline channels.
• Proven track record managing multi-channel campaigns with measurable business impact.
• Deep understanding of media planning, buying, optimization, and measurement frameworks.
• Experience managing vendors and external partners with strong negotiation skills.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Experience working cross-functionally in complex organizations.
• Ability to connect audience insights, media strategy, and business outcomes.
• Brings structure, clarity, and efficiency to campaign execution.
• Clear, concise, and effective in presenting to senior stakeholders.

Responsibilities

• Defines and operationalizes a full-funnel growth strategy to drive audience acquisition, conversion, and continued engagement.
• Champions audience growth initiatives across the institution to drive visitation and admissions revenue.
• Aligns cross-functional stakeholders around shared growth objectives and priorities.
• Identifies and scales opportunities to improve data capture, audience insights, and personalization capabilities.
• Builds and maintains an audience growth roadmap aligned to institutional goals with experimentation.
• Continuously tests and evaluates new platforms, channels, and growth tactics.

Skills

Paid media strategy

Multi-channel campaigns

Analytics & data-driven

Vendor & partner management

Cross-functional leadership

Budget planning

Executive communication

Education

Bachelor's degree

Tools

Meta

Google Ads

YouTube

OOH platforms

Job description

The Senior Marketing Manager at MoMA in New York owns the audience acquisition engine, translating paid social, brand and influencer investments into scalable growth. You will lead full-funnel strategies, collaborating with Retail, Membership and Design teams to optimize multi-channel campaigns that drive visitation, memberships, and long-term brand affinity.

This role emphasizes data-driven measurement, vendor management, and cross-functional leadership to maximize ROI and align with