Senior Growth Marketing & Ops Lead — Remote

Proactive Health; Lehi (UT); Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Competitive compensation

Full benefits package

Remote work environment

Ownership over technology and reports

Growth-engine mindset

Job summary

Proactive Health is seeking a Senior Manager, Growth Marketing & Operations to build and scale our growth engine. You’ll own multi-channel campaigns, integrate HubSpot and Salesforce, and partner with Sales to optimize lead flow. This remote, full-time role offers a base salary of $100,000–$115,000 plus bonus and benefits.

If you thrive on building structure from little, applying data-driven decisions, and leveraging AI to accelerate outcomes, join us in this exciting phase of growth.

Qualifications

• 7+ years in growth marketing, demand generation, lifecycle marketing, or marketing operations.
• HubSpot Marketing Hub expert; built workflows, scoring, segmentation, campaigns, reporting.
• Advanced Salesforce proficiency for marketing and funnel management (reports, dashboards, routing).
• Proven experience building and optimizing paid search and paid social with budget responsibility.
• Experience independently managing a six-figure annual marketing budget.
• Strong command of funnel metrics, attribution, ROI, CAC, and pipeline contribution.
• Ability to build and explain data to both technical and nontechnical stakeholders.
• Experience with Sales and Revenue Operations collaboration to improve lead handoffs.
• Builder mentality: create structure where little exists and work with evolving data.
• AI-native approach to speed up execution while maintaining quality.

Responsibilities

• Build and optimize integrated growth campaigns across paid search, paid social, email, landing pages, direct mail, ABM, events, and emerging channels.
• Own paid acquisition strategy, budgeting, forecasting, and performance optimization.
• Develop email and lifecycle programs across partner and patient audiences (nurture, onboarding, re-engagement, segmentation).
• Manage HubSpot Marketing Hub administration: workflows, forms, lead scoring, campaigns, data health, reporting.
• Own the HubSpot-Salesforce integration: lifecycle stages, lead statuses, routing, attribution, data flows.
• Create dashboards and recurring reports on funnel health, ROI, enrollment outcomes, CAC, payback, and campaign quality.
• Partner with Sales and Revenue Operations to improve lead qualification, handoff, and feedback loops.
• Manage website and landing-page updates in Webflow; optimize conversion paths.
• Process, enrich, route, and report on event leads; evaluate events and sponsorships.
• Establish campaign taxonomy, UTM standards, testing processes, and scalable workflows.
• Use AI to increase speed, improve analysis, and reduce repetitive work.

Skills

HubSpot Marketing Hub

Salesforce CRM

Paid search

Paid social

Budget management

Funnel analytics

Lead scoring

Cross-functional collaboration

Tools

Webflow

GA4

Google Tag Manager

Zapier

Job description

Proactive Health is seeking a Senior Manager, Growth Marketing & Operations to build and scale our growth engine. You’ll own multi-channel campaigns, integrate HubSpot and Salesforce, and partner with Sales to optimize lead flow. This remote, full-time role offers a base salary of $100,000–$115,000 plus bonus and benefits.

If you thrive on building structure from little, applying data-driven decisions, and leveraging AI to accelerate outcomes, join us in this exciting phase of growth.