Growth Marketing & Ops Lead (Remote) - HubSpot

Proactive Health; United States; Remote; USD 100,000 - 115,000; Full time

Benefits offered by this job

Full benefits package

Remote-friendly environment

Ownership of technology, campaigns &""

Growth-focused role

Job summary

Proactive Health in the United States seeks a Senior Manager, Growth Marketing & Operations to build and scale our growth engine. You will own multi-channel campaigns, optimize tech infrastructure, and design data-driven feedback loops with the Director of Marketing.

You are a builder and optimizer who can configure workflows, diagnose funnel performance, adjust media spend, and improve lead follow-up without waiting for a predefined playbook. Remote-friendly role, national scope.

Qualifications

• 7+ years in growth marketing, demand gen, lifecycle marketing, marketing operations, or related B2B/B2B2C roles.
• Expert-level HubSpot Marketing Hub proficiency with workflows, scoring, segmentation, campaigns, and reporting.
• Advanced Salesforce proficiency for funnel management, reports, dashboards, lead management, routing, attribution, and data hygiene.
• Proven experience building and optimizing paid-search and paid-social programs with direct accountability for strategy, execution, and budget.
• Experience independently managing a six-figure annual marketing budget.
• Strong command of funnel metrics, attribution, conversion optimization, lead scoring, CAC, payback, pipeline contribution, and ROI.

Responsibilities

• Build and optimize integrated growth campaigns across paid search, paid social, email, landing pages, direct mail, account-based marketing, events, and emerging channels.
• Own paid acquisition strategy and execution, including testing, conversion tracking, budget allocation, forecasting, and performance optimization across a six-figure annual budget.
• Build and manage email and lifecycle programs across partner and patient audiences, including nurture, onboarding, re-engagement, event follow-up, segmentation, and triggered communications.
• Own the day-to-day administration and continued development of HubSpot Marketing Hub, including workflows, forms, lead scoring, campaign management, database health, and reporting.
• Serve as the primary marketing-side owner of the HubSpot and Salesforce integration, ensuring lifecycle stages, lead statuses, routing, attribution, and data flows remain accurate and scalable.
• Build dashboards and recurring reporting across funnel health, conversion, campaign quality, pipeline contribution, enrollment outcomes, CAC, payback, and ROI, then turn those findings into recommendations.
• Partner with Sales and Revenue Operations to improve lead qualification, handoff, follow-up, and feedback loops, and surface process breakdowns before they undermine campaign performance.
• Manage campaign-related website and landing-page updates in Webflow, improve forms and conversion paths, and support ongoing conversion-rate optimization.
• Process, enrich, route, and report on event leads, and help evaluate the effectiveness of events, sponsorships, direct mail, and other field-marketing programs.
• Establish campaign taxonomy, UTM standards, documentation, testing processes, and operating workflows that allow the marketing function to scale cleanly.
• Use AI and automation to increase execution speed, improve analysis, and reduce repetitive work while maintaining sound judgment and quality control.

Skills

HubSpot Marketing Hub

Salesforce

Paid search

Paid social

Email marketing

Lifecycle marketing

Budget management

Campaign optimization

Analytics & reporting

Cross-functional collaboration

Tools

GA4

Google Tag Manager

SEO tools

Zapier

Webflow

Salesforce integration

Job description

Proactive Health in the United States seeks a Senior Manager, Growth Marketing & Operations to build and scale our growth engine. You will own multi-channel campaigns, optimize tech infrastructure, and design data-driven feedback loops with the Director of Marketing.

You are a builder and optimizer who can configure workflows, diagnose funnel performance, adjust media spend, and improve lead follow-up without waiting for a predefined playbook. Remote-friendly role, national scope.