Senior Growth Marketing Manager – Legal Tech (Remote)

Pearl; Elm (PA); Remote; USD 130,000 - 180,000; Full time

Job summary

Pearl is building a growth marketing function for professionals, with Fount as the first priority. You will own growth methods, drive revenue, and shape how Pearl brings products to market for lawyers and professionals at global scale.

You will report to the VP and partner with Sales, Customer Success, Product, Analytics, Finance, and legal to craft credible, data-driven growth strategies and execution across paid, organic, and product-led channels.

Qualifications

• Experience building B2P growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• Strong analytical and commercial judgment.
• Clear, persuasive writing and communication, plus the judgment to make technically or commercially complex ideas useful to busy professionals.
• You can work with incomplete data and assess whether growth is producing valuable customers, not just more leads.

Responsibilities

• Own growth methods and performance across initiatives, with Fount Legal as your first immediate priority.
• Plan and operate the channel mix across paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, executive/ SME thought leadership, outbound support, and product-led acquisition.
• Concentrate spend where professional supply, lead availability, geography, and practice area can support customer value.
• Content that acquires and educates. Create and distribute credible articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education that help independent professionals understand the problem, take action, and succeed after they buy.

Skills

HubSpot

CRM workflows

Tools

HubSpot

CRM workflows

Job description

Pearl is building a growth marketing function for professionals, with Fount as the first priority. You will own growth methods, drive revenue, and shape how Pearl brings products to market for lawyers and professionals at global scale.

You will report to the VP and partner with Sales, Customer Success, Product, Analytics, Finance, and legal to craft credible, data-driven growth strategies and execution across paid, organic, and product-led channels.