Senior Growth Marketing Lead - B2B Legal Tech

Pearl; Elm (PA); Remote; USD 150,000 - 210,000; Full time

Job summary

Pearl is a leading AI platform enabling professional services by connecting lawyers and clients with trusted, AI-powered tools. The Senior Manager, Growth Marketing will shape and execute growth strategies for Fount and other professional products, driving qualified leads, revenue, and durable customer relationships.

You’ll collaborate with Sales, Product, Analytics, Finance, and Legal to scale go-to-market efforts and win in a competitive market.

Qualifications

• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue.
• Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting.
• Ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement—and to execute priority work yourself in a lean environment.
• Strong analytical and commercial judgment. You can work with incomplete data and assess whether growth is producing valuable customers, not just more leads.
• Zero-to-one operating ability: you turn ambiguity into action, ship useful work quickly, learn from evidence, recover constructively when experiments fail, and influence teams without formal authority.

Responsibilities

• Own growth strategy and customer intelligence across the Fount and professional products.
• Plan and operate multi-channel demand generation including paid, organic, partnerships, webinars, and events.
• Create credible content and case studies to educate and convert independent professionals.
• Own landing pages, forms, tests, CRO, and experimentation framework.
• Build and govern HubSpot architecture: data model, properties, forms, scoring, journeys.

Skills

Growth strategy

Demand generation

B2B marketing

Analytics

Cross-functional

Tools

HubSpot

Google Analytics

Job description

Pearl is a leading AI platform enabling professional services by connecting lawyers and clients with trusted, AI-powered tools. The Senior Manager, Growth Marketing will shape and execute growth strategies for Fount and other professional products, driving qualified leads, revenue, and durable customer relationships.

You’ll collaborate with Sales, Product, Analytics, Finance, and Legal to scale go-to-market efforts and win in a competitive market.