Product Marketing Manager

Front Door Defense; Somerville, Northern (MA, KY); Hybrid; USD 85,000 - 145,000; Full time

Benefits offered by this job

Robust equity program

Comprehensive healthcare coverage

401K matching

Parental Leave

Sabbatical Leave

Flexible Out of Office Plan

On-site parking

Healthy on-site lunches

Professional development opportunities

Culture events

Unlimited 3D prints

Job summary

Formlabs is hiring a Product Marketing Manager in Somerville, MA to drive go-to-market for our 3D printers, materials, and software. You will collaborate with product, design, engineering, manufacturing, web, and content teams to craft messaging and enable sales through launches and content creation.

Ideal candidates bring 2-5 years in product marketing or sales engineering at B2B hardware/software firms, with strong writing, research and cross-functional collaboration skills to accelerate

Qualifications

• 2-5 years of product marketing or sales engineering experience in a B2B hardware or software company.
• Detail-oriented with a track record of excellence in project management.
• Passionate about technology and 3D printing.
• Collaborates with sales and marketing teams to create training material with value propositions.
• Conducted primary and secondary market research to understand trends and competitive landscapes.
• Able to work independently and cross-functionally to complete projects.
• Influence with leaders across the organization and exercise sound business judgment.

Responsibilities

• Be the 'quarterback' of launches for new hardware, software, and materials.
• Nurture existing products by updating marketing and positioning.
• Connect market and technology trends to build product positioning and messaging.
• Track competitors and adjust marketing strategy as the market evolves.
• Communicate products across mediums with clear, compelling messaging.
• Develop training materials, FAQs, and product guides to enable sales.
• Promote and demo products at conferences, trade shows, and to analysts/customers.
• Develop deep expertise in Formlabs' 3D printing technologies and portfolio.

Skills

Product marketing

Sales enablement

Cross-functional

Technical writing

Market research

Project management

Communication

Education

Business or technical degree

Job description

Product Marketing Manager

Own and execute go-to-market launches for Formlabs hardware, software, and materials

Location: Somerville, Massachusetts

Compensation: $85,000 - 145,000 USD / year

About The Role

Product Marketing Manager

We're looking for a Product Marketing Manager with a strong communications background to drive market adoption of our 3D printers, and related accessories and materials. You will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.

Product Marketing at Formlabs is a pivotal team, where you will work with product management, design, engineering, manufacturing, web, and content to get things done. This is a fast-paced environment, where we launch new materials to market every few months, with large hardware announcements every couple of years.

If you're passionate about reinforcing product messaging across everything we do in sales, services and marketing, we want you to join our team as a Product Marketing Manager.

What You'll Do:

• Be the 'quarterback' of our launches of our new hardware, software, and materials products
• Nurture existing products by executing changes in marketing and positioning
• Connect market and technology trends with Formlabs' products to build product positioning and messaging for verticals, buyer personas, and use cases
• Regularly track, and assess competitors, and adjust Formlabs' product marketing accordingly as industry situation changes
• Communicate our products across all mediums in succinct and compelling ways, and anticipate and circumvent possible confusion or questions
• Develop technical training, messaging decks, internal FAQs, product guides, etc. that allow our sales team to succeed while driving competitive differentiation
• Promote and demo Formlabs products at conferences, trade shows, events and to analysts and potential customers
• Develop deep expertise in our 3D printing technologies, materials, and portfolio

About You:

• 2-5 years of experience in a product marketing or sales engineering role at a B2B hardware or software company
• Detail-oriented with a track record of excellence in project management
• Passionate about technology and interested in 3D printing
• Successful in collaborating with sales and marketing teams to create product training material including value propositions and differentiation
• Conducted independent primary and 5-secondary market research to understand trends and analyze competitive landscapes
• Proven ability to work independently and cross-functionally to complete projects
• Tactfully manage by influence with leaders across the organization
• High level of initiative and strong business judgment; comfortable solving strategic problems in real time
• Ability to think holistically, and contribute business value outside of your core lane

Bonus Skills:

• Technical writing
• Business degree or Technical degree preferred
• Related industry experience

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• 401K matching and access to financial advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course... unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Compensation Every Formlabs employee receives equity because everyone contributes to building the company. You'll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.

The annual base pay range for this role is: $85,000 —$145,000 USD