Senior Growth Marketing Manager [AQ-24719]

Aquent; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Aquent is seeking a strategic marketing leader to drive growth and engagement for a global gaming audience. You will craft data-driven strategies, lead social and digital campaigns, and translate insights into go-to-market plans that resonate with diverse gamer segments.

The role requires mentoring, strong analytics, and excellent communication as you partner with agencies and internal teams to maximize ROI and authenticity in campaigns.

Qualifications

• 5+ years of experience in Marketing Strategy, Product Marketing, and/or Brand Marketing.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong communication and presentation skills.
• Ability to manage multiple projects in a dynamic environment.
• Robust analytical skills with consumer data and metrics.
• Proficiency in Microsoft Office & Google Suite.
• Native-level fluency in Korean or Chinese (reading and writing).

Responsibilities

• Develop strategic go-to-market initiatives informed by audience insights within the gaming industry.
• Lead the execution of data-driven marketing strategies and campaigns.
• Mentor junior team members and guide agency partners on niche opportunities.
• Translate campaign data into robust GTM frameworks and actionable insights.
• Monitor KPIs across social, digital, and paid media to optimize performance.
• Present findings on ROI and platform trends to leadership.

Skills

Marketing Strategy

Product Marketing

Brand Marketing

Go-to-market strategy

Audience insights

Mentoring

Communication

Analytics

Microsoft Office

Google Suite

Korean or Chinese fluency

Education

Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field

Tools

JIRA

Confluence

Microsoft Office

Google Suite

Job description

Aquent is thrilled to partner with a leading entertainment company that captivates millions worldwide through groundbreaking digital experiences. This organization is at the forefront of creating engaging interactive content, constantly pushing boundaries to connect with diverse global audiences. Here, your expertise will directly shape how players experience and engage with their favorite titles, making a tangible difference in global success and leaving a significant mark on the entertainment landscape.

Are you a visionary leader passionate about driving growth and engagement within diverse communities? We are seeking a strategic marketing professional to join a dynamic team, where you will be instrumental in crafting and executing data-driven marketing strategies that deeply resonate with crucial and expanding audience segments. This pivotal role allows you to bridge insightful consumer understanding with impactful marketing actions, directly influencing acquisition and engagement, and ensuring campaigns are authentic and highly effective. Your work will not only expand the company’s reach but also redefine how it connects with communities, shaping the future of interactive entertainment.

What You’ll Do

• Develop specialized roadmaps that identify unique platforms and social ecosystems relevant to specific gaming communities, including culturally tailored applications.
• Implement and refine “test-and-learn” media strategies to pinpoint the most effective platforms and messaging styles for acquiring diverse gamers, surpassing general market approaches.
• Challenge and guide agency partners to explore niche, high-impact opportunities that foster deep cultural resonance within targeted gaming communities.
• Translate campaign data and experimental learnings into robust go-to-market frameworks, precisely defining optimal strategies for reaching specific gamer segments.
• Lead the execution of social and digital campaigns, utilizing A/B testing to identify creative hooks and cultural nuances that maximize engagement.
• Monitor key performance indicators across social, community, and paid media channels, making real-time adjustments to enhance the ability to attract and convert target gamers.
• Evaluate campaign success by analyzing channel and creative effectiveness, documenting successful strategies in specialized gamer spaces for future replication.
• Analyze performance dashboards to provide leadership with insights into media consumption trends and performance related to diverse gamer segments.
• Act as a strategic liaison for agencies and internal teams, ensuring marketing communications are authentic and avoid generic approaches.
• Provide crucial insights on specific media trends and platform shifts to maintain brand relevance and responsiveness.
• Present compelling findings that demonstrate the unique return on investment of specialized targeting, justifying strategic focus through acquisition data.

What You’ll Bring

• 5+ years of experience in Marketing Strategy, Product Marketing, and/or Brand Marketing roles.
• Demonstrated experience developing strategic go-to-market initiatives informed by audience insights within the gaming industry.
• Proven ability to mentor junior team members.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong communication and presentation skills.
• Ability to effectively manage multiple projects in a dynamic, fast-paced environment.
• Robust analytical skills, with hands‑on experience utilizing consumer data, performance metrics, and research tools.
• Proficiency in Microsoft Office & Google Suite.
• Native‑level fluency in Korean or Chinese (reading and writing).

Nice-to-Have Qualifications

• Experience navigating and leveraging Chinese social media ecosystems (e.g., RedNote, Bilibili, WeChat, and Weibo).
• A demonstrated, sustained engagement with Korean or Chinese American communities, coupled with a nuanced understanding of their cultural, social, and consumer dynamics.
• Familiarity with project management tools such as JIRA, Confluence, or similar platforms.