Senior Marketing Manager

Lightspeed Studios; Los Angeles (CA); On-site; USD 97,000 - 224,900; Full time

Benefits offered by this job

Sign-on payment

Relocation package

Stock options

401(k) plan

Vacation and paid sick days

Job summary

Lightspeed Studios in Los Angeles seeks a seasoned brand marketing professional to create and manage go-to-market strategies for gaming products. You will oversee brand activations and collaborate with various stakeholders to drive campaign success.

A minimum of 5 years of gaming marketing experience is required, along with exceptional communication skills. This role offers a competitive salary range of $97,000 to $224,900 per year plus comprehensive benefits including medical, dental, and 401(k) participation.

Qualifications

• 5+ years of brand marketing experience in gaming.
• Experience executing integrated marketing campaigns.
• Strong writing and presentation abilities.
• Familiar with digital channels and marketing metrics.
• Avid gamer with experience in mobile, PC, and console.

Responsibilities

• Create North America go-to-market plans.
• Manage brand activation projects.
• Act as local point of contact for marketing.
• Ensure timely delivery of projects.
• Manage consumer-facing content.

Skills

Brand marketing experience

Campaign implementation

Excellent communication skills

Project management skills

Gaming knowledge

Digital marketing expertise

Job description

About the hiring team: Level Infinite is Tencent’s global gaming brand, a worldwide publisher that offers a network of services for game studios and developers. We are committed to delivering engaging and original gaming experiences across multiple platforms while fostering an inclusive community.

Responsibilities

• Create engaging and business‑oriented North America go‑to‑market plans (paid media, creatives, live‑ops, budget management, digital marketing) to support the lifecycle of the games you are responsible for.
• Act as the local point of contact for marketing stakeholders, representing North America and collecting global insights to inform local planning and execution.
• Manage brand activation projects for games launched by the business unit, collaborating with internal stakeholders across Brand Marketing, Product Development, Partnership, Creative Development, Influencers, and Community at the NA and HQ levels.
• Project manage: monitor status from kick‑off to post‑performance review, check milestones, ensure on‑time delivery, and produce post‑mortem reports.
• Manage consumer‑facing content within a market localization and quality optimization framework (copywriting, visual impact, trends).

Qualifications

• 5+ years of brand marketing experience in marketing operations, campaign implementation, and global gaming marketing.
• Experience developing, executing, and optimizing integrated marketing campaigns across digital, social media, paid media, influence, advertising, events, and content creation.
• Excellent communication, presentation, organizational, and writing skills.
• Experience creating and implementing content for gaming brands.
• Demonstrated ability to create demand‑driving strategies through digital channels.
• Deep knowledge of the marketing funnel, metrics, and analytics to optimize campaigns.
• Project management skills and the ability to balance multiple stakeholders’ priorities.
• Avid gamer with experience in mobile, PC, and console games, especially shooters; GAAS experience is a plus.
• Experience launching in several North American countries, with a strong understanding of these markets’ gaming environments.

Benefits

• Base pay range $97,000 to $224,900 per year (subject to experience).
• Eligibility for sign‑on payment, relocation package, and restricted stock units.
• Medical, dental, vision, life, and disability benefits.
• 401(k) plan participation.
• Vacation: 15–25 days per year plus up to 13 holidays per year and up to 10 paid sick days.

Location: Los Angeles, California, United States (covers multiple North American markets).

Equal Employment Opportunity

Tencent is an equal‑opportunity employer that values diverse voices to foster innovation and better serve our users and community. Every employee is supported and inspired to achieve individual and collective goals.