Senior Growth & Market Intelligence Lead, Gaming

Nexon; El Segundo (CA); Hybrid; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Flexible spending accounts

401(k) savings plan with company match

Wellness credits, lunchtime yoga, language classes

Catered lunches and monthly happy hours

Paid time off and sick days

Job summary

Nexon in El Segundo is seeking a marketing strategist to enhance engagement with Asian American gamers through targeted strategies and campaigns. This role focuses on leveraging consumer insights and collaboration across teams to drive effective marketing initiatives.

Candidates should have extensive experience in marketing strategy, strong analytical skills, and fluency in Korean or Chinese. The position offers a hybrid work model, comprehensive benefits, and an emphasis on work-life balance.

Qualifications

• 5+ years of experience in marketing strategy roles.
• Experience in Chinese social media ecosystems preferred.
• Experience mentoring junior team members.

Responsibilities

• Develop strategies targeting Asian American gamers.
• Execute digital marketing campaigns with A/B testing.
• Analyze KPIs and communicate results to leadership.

Skills

Communication Skills

Analytical Skills

Project Management

Cultural Engagement

Fluency in Korean or Chinese

Education

Bachelor’s degree in marketing or related field

Tools

Microsoft Office

Google Suite

JIRA

Confluence

Job description

Nexon in El Segundo is seeking a marketing strategist to enhance engagement with Asian American gamers through targeted strategies and campaigns. This role focuses on leveraging consumer insights and collaboration across teams to drive effective marketing initiatives.

Candidates should have extensive experience in marketing strategy, strong analytical skills, and fluency in Korean or Chinese. The position offers a hybrid work model, comprehensive benefits, and an emphasis on work-life balance.