Global Growth Marketing Leader - Gaming & Diverse Audiences

Aquent; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Aquent is seeking a strategic marketing leader to drive growth and engagement for a global gaming audience. You will craft data-driven strategies, lead social and digital campaigns, and translate insights into go-to-market plans that resonate with diverse gamer segments.

The role requires mentoring, strong analytics, and excellent communication as you partner with agencies and internal teams to maximize ROI and authenticity in campaigns.

Qualifications

• 5+ years of experience in Marketing Strategy, Product Marketing, and/or Brand Marketing.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.
• Strong communication and presentation skills.
• Ability to manage multiple projects in a dynamic environment.
• Robust analytical skills with consumer data and metrics.
• Proficiency in Microsoft Office & Google Suite.
• Native-level fluency in Korean or Chinese (reading and writing).

Responsibilities

• Develop strategic go-to-market initiatives informed by audience insights within the gaming industry.
• Lead the execution of data-driven marketing strategies and campaigns.
• Mentor junior team members and guide agency partners on niche opportunities.
• Translate campaign data into robust GTM frameworks and actionable insights.
• Monitor KPIs across social, digital, and paid media to optimize performance.
• Present findings on ROI and platform trends to leadership.

Skills

Marketing Strategy

Product Marketing

Brand Marketing

Go-to-market strategy

Audience insights

Mentoring

Communication

Analytics

Microsoft Office

Google Suite

Korean or Chinese fluency

Education

Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field

Tools

JIRA

Confluence

Microsoft Office

Google Suite

Job description

Aquent is seeking a strategic marketing leader to drive growth and engagement for a global gaming audience. You will craft data-driven strategies, lead social and digital campaigns, and translate insights into go-to-market plans that resonate with diverse gamer segments.

The role requires mentoring, strong analytics, and excellent communication as you partner with agencies and internal teams to maximize ROI and authenticity in campaigns.