Communications Specialist 4

Aquent; Redmond (WA); On-site; USD 65,000 - 95,000; Full time

Job summary

Aquent partners with a leading global entertainment company to shape how a beloved game connects with fans. As Social Media Strategist, you will drive launches, partnerships, and fan moments across global channels, turning marketing vision into platform-native experiences that engage players and communities.

You will translate briefs into social objectives, manage campaigns, and collaborate with creative, production, and analytics teams to deliver compelling content and data-driven improvements

Qualifications

• Bachelor’s degree or equivalent practical experience in a related field.
• Experience supporting social media campaigns or content programs for a brand, agency, entertainment property, creator, or organization.
• Proven ability to manage multiple projects, deadlines, stakeholders, and deliverables in a fast-paced environment.
• Strong creative instincts with the ability to articulate why content succeeds or fails.
• Excellent collaborative skills with cross-functional teams including creative, production, marketing, communications.

Responsibilities

• Develop and execute social strategy for product launches, game updates, partnerships, events, and evergreen initiatives.
• Translate campaign goals and briefs into social objectives, audiences, messaging, channel strategies, and content plans.
• Independently manage smaller campaigns and support larger franchise moments with senior leads and marketing collaborators.
• Brainstorm social-first ideas and craft briefs with defined concepts, audiences, platforms, formats, and execution plans.
• Guide content development with creative teams from concept through final asset delivery.
• Adapt larger campaign ideas into tailored executions for platforms like TikTok, Instagram, YouTube, X, and Facebook.
• Maintain campaign timelines, content plans, briefs, approvals, assets, copy, and links.
• Collaborate with community teams to identify opportunities for reactive content extensions.
• Work with analytics partners to evaluate performance and implement data-driven improvements.

Skills

Social strategy

Campaign management

Content planning

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Business/Marketing/Communications

Job description

Partner with Aquent to join a leading global entertainment company renowned for creating a globally beloved game that fosters creativity, connection, and community through the power of play. This organization enables millions worldwide to engage with an iconic franchise, building diverse and passionate communities. The team is committed to reflecting the diversity of its global audience in everything they create, striving for inclusion and representation.

About the Role

As a Social Media Strategist, you will be at the forefront of shaping how this celebrated game connects with its vast audience. You will play a pivotal role in bringing major launches, partnerships, and fan-favorite moments to life across global social media channels, igniting conversations and inspiring participation. This is an opportunity to translate marketing vision into compelling, platform-native social experiences that resonate deeply with players and fans worldwide, directly impacting how millions experience and interact with the franchise.

What You’ll Do

• Develop and execute social strategy for product launches, game updates, partnerships, events, and evergreen initiatives.
• Translate campaign goals and marketing briefs into clear social objectives, audiences, messaging, channel strategies, and content plans.
• Independently manage smaller campaigns and workstreams while supporting larger franchise moments alongside senior social leads and marketing collaborators.
• Brainstorm social-first ideas, crafting actionable creative briefs with defined concepts, audiences, platforms, formats, and execution plans.
• Partner with creative teams to guide content development from initial concept through final asset delivery.
• Adapt larger campaign ideas into tailored executions for platforms such as TikTok, Instagram, YouTube, X, and Facebook.
• Maintain comprehensive campaign timelines, content plans, briefs, approvals, assets, copy, links, and publishing requirements.
• Collaborate with community and engagement partners to identify opportunities for reactive and conversational content extensions.
• Work with social leads and analytics partners to evaluate performance, identify insights, and implement data-driven improvements for future campaigns.

What You’ll Bring

• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, OR equivalent practical experience.
• Demonstrated experience supporting social media campaigns or content programs for a brand, agency, entertainment property, creator, or organization.
• Proven ability to manage multiple projects, deadlines, stakeholders, and deliverables simultaneously in a fast-paced environment.
• Strong creative instincts with the ability to articulate why specific content succeeds or fails.
• Excellent collaborative skills, working effectively with creative, production, marketing, communications, and other cross-functional teams.

Bonus Points For

• Familiarity with this iconic game, broader gaming culture, content creators, and online communities.
• Experience with social listening, publishing, project management, or analytics tools.
• Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or a related field, combined with 1+ year(s) of integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience, OR equivalent experience.
• Experience working with a large-scale entertainment brand comparable to this globally beloved game.