Marketing Manager

JAC Recruitment; Los Angeles (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health, Dental, and Vision insurance

Paid time off, holidays and winter/bal

401(k)

Job summary

JAC Recruitment is seeking a Marketing Manager in the Greater Los Angeles Area to lead domestic and global marketing initiatives for live-service title growth and new launches. You will oversee go-to-market strategies, marketing art direction, community management, PR, and events, while guiding the Marketing team and reporting to the President.

The role requires 5+ years in video game marketing, a related bachelor’s degree, and strong communication, with a hybrid work setup and collaboration

Qualifications

• 5+ years of marketing experience within the video game industry, or experience leading promotional campaigns for at least two game titles throughout their product lifecycle.
• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience
• Strong passion for video games with familiarity across console, PC, and mobile ecosystems
• Excellent verbal and written communication and copy-editing skills

Responsibilities

• Lead marketing strategies for live-service titles, game updates, and new game launches
• Develop and execute go-to-market campaigns to drive player growth, engagement, and brand awareness
• Manage marketing budgets and oversee campaign performance across North America and global markets
• Build relationships with gaming media, influencers, content creators, and strategic partners
• Plan and execute PR activities, trade shows, community events, and industry conventions
• Oversee community engagement and social media strategies across Discord, X, YouTube, and Reddit
• Analyze market trends, player feedback, and campaign results to support decisions and improve performance
• Lead, mentor, and develop Marketing and Community teams while collaborating with Product, Development, and executives

Skills

Marketing leadership

Game industry experience

Strategic planning

Copywriting

Communication skills

Education

Bachelor's degree in Marketing/Communications/Business

Job description

A growing Japanese entertainment and gaming company is seeking a Marketing Manager to lead domestic and global marketing initiatives to grow player bases, elevate brand presence, and drive long-term player engagement across live-service titles and upcoming game launches. This role oversees go-to-market strategies, marketing art direction, community management, public relations, and event execution, while leading the Marketing team and reporting directly to the President.

A growing Japanese entertainment and gaming company is seeking a Marketing Manager to lead domestic and global marketing initiatives to grow player bases, elevate brand presence, and drive long-term player engagement across live-service titles and upcoming game launches. This role oversees go-to-market strategies, marketing art direction, community management, public relations, and event execution, while leading the Marketing team and reporting directly to the President.

Responsibilities

• Lead marketing strategies for live-service titles, game updates, and new game launches
• Develop and execute go-to-market campaigns to drive player growth, engagement, and brand awareness
• Manage marketing budgets and oversee campaign performance across North America and global markets
• Build and maintain relationships with gaming media, influencers, content creators, and strategic partners
• Plan and execute PR activities, trade shows, community events, and industry conventions
• Oversee community engagement and social media strategies across platforms such as Discord, X, YouTube, and Reddit
• Analyze market trends, player feedback, and campaign results to support business decisions and improve performance
• Lead, mentor, and develop the Marketing and Community teams while collaborating closely with Product, Development, and executive leadership

Qualifications

• 5+ years of marketing experience within the video game industry, or experience leading promotional campaigns for at least two game titles throughout their product lifecycle
• Bachelor’s degree in Marketing, Communications, Business Administration, or equivalent practical experience
• Strong passion for video games and solid familiarity with console, PC, and mobile gaming ecosystems
• Outstanding verbal and written communication skills
• Strong copy-editing skills with the ability to tailor messaging for diverse audiences, including press, players, and executive stakeholders

SALARY

USD 80,000 - 100,000

LOCATION

Greater Los Angeles Area, CA

WORK STYLE

Hybrid

Benefits

• Health, Dental, and Vision insurance
• Paid time off, paid sick leave and Paid holidays and winter break
• 401(k)