Senior Growth Marketing Leader - Remote, Data-Driven Growth

Blackbaud; Northern (KY); Hybrid; USD 77,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote-flexible workforce

401(k) with employer match

Generous paid time off

Parental leave

Donations for Doers

Pet insurance, identity protection

Tuition reimbursement

Job summary

Blackbaud, a leader in nonprofit technology, seeks a Senior Growth Marketing Manager for the Higher Education vertical. This remote role focuses on designing innovative programs to acquire new customers, building a seamless user journey, and driving qualified pipeline and revenue through integrated channels.

You will analyze market trends and customer insights, lead cross-functional teams, and test aggressively to optimize ROI within the sales cycle across segments.

Qualifications

• 7+ years in growth marketing or similar role.
• Proven ability to drive sales pipeline and revenue.
• Experience in cross-functional, pod-like teams.
• Strong analytical skills with Adobe Analytics and Qlik.
• Experience with A/B and multivariate testing.

Responsibilities

• Strategize, plan, and execute growth programs to generate qualified pipeline.
• Innovate and experiment using data-driven approaches to optimize campaigns.
• Generate pipeline and revenue with KPI tracking and regular stakeholder updates.

Skills

Growth marketing strategy

Data-driven decision making

Cross-functional collaboration

A/B testing

Multivariate testing

ROI focus

Web analytics

Tools

Adobe Analytics

Qlik

Excel

Job description

Blackbaud, a leader in nonprofit technology, seeks a Senior Growth Marketing Manager for the Higher Education vertical. This remote role focuses on designing innovative programs to acquire new customers, building a seamless user journey, and driving qualified pipeline and revenue through integrated channels.

You will analyze market trends and customer insights, lead cross-functional teams, and test aggressively to optimize ROI within the sales cycle across segments.