Principal Growth Marketer

Blackbaud; United States; On-site; USD 101,900 - 132,800; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness programs

401(k) program with employer match

Flexible paid time off

Generous parental leave

Tuition reimbursement program

Job summary

Blackbaud is seeking a Principal Growth Marketer to design and execute innovative growth programs that enhance customer acquisition and drive revenue specifically for nonprofits. With 7+ years of relevant experience, your role will involve strategizing and executing growth initiatives across various marketing channels.

The ideal candidate possesses strong analytical skills and is proficient in tools such as Adobe Analytics and Excel. In addition, you'll work closely with product marketing and other teams to achieve measurable results.

Blackbaud values diversity and is committed to being an equal opportunity employer.

Qualifications

• 7+ years of growth marketing or related experience.
• Proven track record of driving pipeline and revenue growth.
• Ability to innovate and experiment with marketing strategies.

Responsibilities

• Strategize and execute growth programs.
• Develop measurable initiatives using integrated marketing channels.
• Optimize campaigns based on data analysis.

Skills

Growth marketing experience

Analytical skills

Adobe Analytics

Qlik

Excel

A/B testing

Customer-centric mindset

Job description

Overview

Principal Growth Marketer – Blackbaud Agents For Good. Design and execute innovative growth programs that improve customer acquisition and drive revenue for nonprofits.

Key Responsibilities

• Strategize, plan, and execute growth programs to generate qualified pipeline and revenue.
• Translate broad concepts into structured, measurable initiatives using integrated marketing channels (email, webinars, paid media, social media, AI‑driven channels).
• Innovate and experiment: develop hypotheses, run A/B and multivariate tests, and continuously optimize campaigns based on data.
• Build and maintain KPIs and reporting templates to track success against objectives; provide regular updates to stakeholders on metrics such as lead quality, conversion rates, and qualified pipeline.
• Collaborate closely in a pod‑like structure with product marketing, demand generation, marketing operations, and digital media teams for seamless execution.

Required Qualifications

• 7+ years of growth marketing or related experience with a proven track record of driving pipeline and revenue growth.
• Strong analytical skills and hands‑on proficiency with Adobe Analytics, Qlik, and Excel for data interpretation.
• Experience designing and executing A/B and multivariate tests that deliver measurable improvements.
• Ability to work collaboratively in a matrixed, cross‑functional environment and influence stakeholders without formal authority.
• Customer‑centric mindset: obsessive about understanding customer psychology and translating insights into actionable strategies.
• Results‑oriented mindset with a deep understanding of ROI and a passion for aggressive goal‑setting.

Compensation

The starting base pay is $101,900.00 to $132,800.00, adjusted based on qualifications, market value, and other considerations.

Benefits

• Medical, dental, and vision insurance
• Remote‑flexible workforce
• Wellness programs
• 401(k) program with employer match
• Flexible paid time off and generous parental leave
• Donations for Doers program
• Pet insurance, legal and identity protection
• Tuition reimbursement program

Equal Opportunity Employer

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, veteran status, or any other basis protected by federal, state, or local law.