Senior Growth Marketing Manager

Blackbaud; United States; Remote; USD 77,000 - 105,000; Full time

Benefits offered by this job

Remote-flexible workforce

Medical, dental, and vision insurance

401(k) program with employer match

Tuition reimbursement program

Job summary

Blackbaud is seeking a Senior Growth Marketer for the Higher Education vertical to design innovative programs that improve the journey for acquiring new customers. You’ll lead growth initiatives beyond traditional campaigns, leveraging data insights to uncover new opportunities for pipeline and revenue, while shaping how nonprofits use technology to advance missions.

You will strategize, execute, and optimize across channels, including email, webinars, paid media, social, and AI-driven channels,

Qualifications

• 7+ years in growth marketing or similar role with proven pipeline growth.
• Proven ability to drive sales pipeline and revenue via marketing strategies.
• Experience collaborating in a cross-functional, matrixed team.
• Strong understanding of customer psychology and translating insights into strategies.
• Hands-on data analysis using Adobe Analytics, Qlik, and Excel.
• Experience designing and executing A/B and multivariate tests.

Responsibilities

• Strategize, plan, and execute growth programs to generate qualified pipeline.
• Use data-driven approaches to test, measure, and optimize campaigns.
• Establish KPIs and reporting to track program success and ROI.

Skills

Growth marketing

Campaign execution

Data analysis

Cross-functional collaboration

A/B testing

Multivariate testing

ROI awareness

Customer psychology

Tools

Adobe Analytics

Qlik

Excel

Job description

Blackbaud is looking for a strategic and results-oriented Senior Growth Marketer for the Higher Education vertical. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward.

What you will do:

• Strategize, Plan, and Execute Growth Programs: Develop and execute strategic growth programs to generate qualified pipeline. You’ll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media, and AI driven channels.
• Innovate and Experiment: Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You’ll leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works.
• Qualified Pipeline and Revenue Generation: You will have a primary focus of generating high-quality pipeline. You’ll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.

What we’re looking for:

• 7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies.
• Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders.
• Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel.
• Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data.
• Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle.
• Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority.

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube Blackbaud powers social impact through purpose-driven technology and responsible AI. Guided by our Intelligence for Good vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

• Medical, dental, and vision insurance
• Remote-flexible workforce
• Wellness Programs
• 401(k) program with employer match
• Flexible paid time off
• Generous Parental Leave
• Donations for Doers
• Pet insurance, legal and identity protection
• Tuition reimbursement program

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer-to-peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.