Growth Marketing Manager: Enterprise & Government (Remote)

Jobvite, Inc.; United States; Remote; USD 87,000 - 90,000; Full time

Job summary

Blackboard is seeking a Growth Marketing Manager for the Business & Government segment with 5+ years in B2B demand generation or growth marketing. You will own end-to-end campaign planning, from brief to launch to performance reporting, coordinating with Product Marketing, Marketing Intelligence, and Sales to align with pipeline goals.

You will drive multi-channel campaigns, ABM for target accounts, and AI-enabled workflows to improve efficiency and attribution, while managing regional field

Qualifications

• 5+ years of B2B demand generation or growth marketing experience in a complex enterprise environment.
• Proven track record building and executing integrated campaigns that generate pipeline.
• Hands-on ABM experience with targeted accounts and measurable impact.
• Field and event marketing ownership including conferences and regional programs.
• AI-forward mindset with workflows or automations to improve efficiency.
• Strong written communication and cross-functional collaboration skills.

Responsibilities

• Manage and execute the integrated campaign calendar for new logo acquisition in the Business & Government segment.
• Translate GTM positioning into audience-specific campaign narratives and assets.
• Execute multi-channel campaigns across paid media, email, content syndication, webinars, and field events.
• Design and run ABM programs for target accounts across the Business & Government universe.
• Coordinate with Marketing Intelligence to define campaign targets and track performance.
• Own a direct pipeline contribution target and review it weekly for accountability.

Skills

B2B demand generation

Growth marketing

ABM programs

Field & events marketing

AI workflows

Campaign planning

HubSpot / Marketo

Job description

Blackboard is seeking a Growth Marketing Manager for the Business & Government segment with 5+ years in B2B demand generation or growth marketing. You will own end-to-end campaign planning, from brief to launch to performance reporting, coordinating with Product Marketing, Marketing Intelligence, and Sales to align with pipeline goals.

You will drive multi-channel campaigns, ABM for target accounts, and AI-enabled workflows to improve efficiency and attribution, while managing regional field