Senior Growth Marketing Manager

Blackbaud; Northern (KY); Hybrid; USD 77,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote-flexible workforce

401(k) with employer match

Generous paid time off

Parental leave

Donations for Doers

Pet insurance, identity protection

Tuition reimbursement

Job summary

Blackbaud, a leader in nonprofit technology, seeks a Senior Growth Marketing Manager for the Higher Education vertical. This remote role focuses on designing innovative programs to acquire new customers, building a seamless user journey, and driving qualified pipeline and revenue through integrated channels.

You will analyze market trends and customer insights, lead cross-functional teams, and test aggressively to optimize ROI within the sales cycle across segments.

Qualifications

• 7+ years in growth marketing or similar role.
• Proven ability to drive sales pipeline and revenue.
• Experience in cross-functional, pod-like teams.
• Strong analytical skills with Adobe Analytics and Qlik.
• Experience with A/B and multivariate testing.

Responsibilities

• Strategize, plan, and execute growth programs to generate qualified pipeline.
• Innovate and experiment using data-driven approaches to optimize campaigns.
• Generate pipeline and revenue with KPI tracking and regular stakeholder updates.

Skills

Growth marketing strategy

Data-driven decision making

Cross-functional collaboration

A/B testing

Multivariate testing

ROI focus

Web analytics

Tools

Adobe Analytics

Qlik

Excel

Job description

## Senior Growth Marketing ManagerApply: Remote - Anywhere - USA: Full time: Posted Today: R0014704Blackbaud is looking for a strategic and results-oriented Senior Growth Marketer for the Higher Education vertical. You will be responsible for designing innovative programs that improve the experience to acquire new customers. You’ll take a holistic approach, thinking beyond traditional campaigns to uncover new opportunities for growth. Your expertise in analyzing market trends and customer insights will be critical as you develop and execute strategies to generate qualified pipeline and revenue while also building a seamless and intuitive user journey. This is a chance to have a real impact, shaping how nonprofits use technology to drive their missions forward. **What you will do:** * **Strategize, Plan, and Execute Growth Programs:** Develop and execute strategic growth programs to generate qualified pipeline. You'll translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media, and AI driven channels.* **Innovate and Experiment:** Innovate to find new levers for growth. Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance. You'll leverage tools like **Adobe Analytics** and **Qlik** to build hypotheses, validate your tests, and scale what works.* **Qualified Pipeline and Revenue Generation:** You will have a primary focus of generating high-quality pipeline. You'll establish clear KPIs and reporting templates to track the success of programs against target objectives, providing regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified.**What we’re looking for:** * **7+ years of experience** in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth.* **Demonstrated ability to drive sales pipeline** and revenue through effective marketing strategies.* **Proven experience operating in a cross-functional, pod-like team structure**, successfully collaborating with various marketing, executive, sales and product stakeholders.* **Obsessive about understanding customer psychology** and translating those insights into actionable strategies that move prospects through their buying funnel.* **Deep analytical skills** with hands-on proficiency in data analysis tools such as **Adobe Analytics and Qlik**, along with Excel, to interpret complex marketing, sales, and customer data.* **Demonstrated success in designing and executing A/B and multivariate tests**, driving measurable improvements within a sales cycle.* **Results-oriented mindset** with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments.* **Proven ability** to work in a collaborative, matrixed environment and influence others without formal authority. Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube Blackbaud powers social impact through purpose‐driven technology and responsible AI. Guided by our *Intelligence for Good* vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.The starting base pay is $77,700.00 to $104,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:* Medical, dental, and vision insurance* Remote-flexible workforce* Wellness Programs* 401(k) program with employer match* Flexible paid time off* Generous Parental Leave* Donations for Doers* Pet insurance, legal and identity protection* Tuition reimbursement program