Senior Growth Marketer — Pipeline & Experimentation

Blackbaud; Charleston (SC); Hybrid; USD 101,900 - 132,800; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness Programs

401(k) program with employer match

Flexible paid time off

Generous Parental Leave

Donations for Doers

Pet insurance, legal and identity protection

Tuition reimbursement program

Job summary

Blackbaud is seeking a strategic Principal Growth Marketing expert to develop innovative programs designed to enhance customer acquisition. This role involves a holistic approach that encompasses various marketing channels and requires effective collaboration across teams.

The ideal candidate will have 7+ years of growth marketing experience, a strong data analysis background, and the ability to drive pipeline and revenue while understanding customer psychology. Benefits include flexible remote work, insurance, and 401(k).

Qualifications

• 7+ years of experience in growth marketing or similar role.
• Proven track record of successful campaigns that deliver pipeline growth.
• Strong analytical skills with proficiency in data analysis tools.
• Experience designing and executing A/B and multivariate tests.

Responsibilities

• Develop and execute strategic growth programs to generate qualified pipeline.
• Continuously test, measure, and optimize campaigns for improved performance.
• Establish KPIs and reporting templates to track program success.
• Collaborate with various marketing and sales stakeholders.

Skills

Growth marketing

Data analysis

Cross-functional teamwork

Campaign execution

Customer psychology

Tools

Adobe Analytics

Qlik

Excel

Job description

Blackbaud is seeking a strategic Principal Growth Marketing expert to develop innovative programs designed to enhance customer acquisition. This role involves a holistic approach that encompasses various marketing channels and requires effective collaboration across teams.

The ideal candidate will have 7+ years of growth marketing experience, a strong data analysis background, and the ability to drive pipeline and revenue while understanding customer psychology. Benefits include flexible remote work, insurance, and 401(k).