Senior Growth Marketing Leader

Utz Group; Edinburgh (IN); On-site; USD 120,000 - 180,000; Full time

Job summary

Utz Group is seeking a Senior Marketing Manager to lead the organization’s marketing strategy, bridging market opportunities with product development, sales growth, and customer engagement.

The role drives market research, product positioning, demand generation, brand development, and digital marketing while overseeing go-to-market initiatives and cross-functional collaboration to ensure sustained business impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 10+ years of progressive marketing experience with leadership responsibility.
• Experience in manufacturing, packaging, or related B2B environments preferred.
• Strong market research, competitive analysis, and demand generation expertise.
• Proven ability to lead GTM strategies and product launches.
• Excellent communication and influencing skills across all levels.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company objectives.
• Lead market research, brand development, and demand generation programs.
• Own GTM strategies and integrated marketing plans for product launches and growth initiatives.
• Drive cross-functional collaboration with Sales, Engineering, Operations, and Leadership teams.
• Measure marketing impact with data-driven decisions and optimize ROI.

Skills

Market research

Go-to-Market

Brand management

Demand generation

Digital marketing

Sales enablement

Cross-functional collaboration

Data analysis

ROI measurement

Communication

Education

Bachelor's degree in Marketing/Business

MBA preferred

Job description

Utz Group is seeking a Senior Marketing Manager to lead the organization’s marketing strategy, bridging market opportunities with product development, sales growth, and customer engagement.

The role drives market research, product positioning, demand generation, brand development, and digital marketing while overseeing go-to-market initiatives and cross-functional collaboration to ensure sustained business impact.