Senior Growth & Marketing Analytics Leader

Goop Kitchen; Culver City, Northern (CA, KY); Hybrid; USD 200,000 - 320,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

401k match

Paid time off

Annual cell phone reimbursement

Free goop kitchen lunch every day in 2

goop kitchen employee discount

Job summary

goop kitchen is seeking a Senior Director, Growth + Marketing Analytics to lead performance marketing and marketing intelligence across first‑party and third‑party businesses, owning paid media, first‑party channels, and delivery marketplaces.

You will build dashboards and measurement frameworks, translate data into actionable recommendations for Marketing and leadership, and craft data‑driven go‑to‑market plans for new restaurant openings while advancing automation and AI to accelerate growth.

Qualifications

• 8+ years of experience in growth, performance marketing, marketing analytics, or a combination of the three, ideally within multi-location consumer businesses.
• Proven experience owning meaningful performance marketing budgets and driving measurable revenue growth.
• Exceptional analytical skills with ability to turn large datasets into clear insights and recommendations.
• Demonstrated fluency with AI tools and automation to improve analysis, decision-making, or team efficiency.
• Strong understanding of attribution, incrementality, CAC, ROAS, LTV, retention, and unit economics.
• Familiarity with restaurant and delivery technology—including Olo, DoorDash, Uber Eats, and related platforms.
• Deep understanding of performance marketing across Meta, Google, CRM, and digital marketplaces.

Responsibilities

• Own goop kitchen’s performance marketing strategy across the full funnel with accountability for profitable growth.
• Manage performance across first‑party and third‑party channels (Doordash, UberEats), developing a holistic view of where Marketing can drive demand.
• Own paid media across Meta, Google, and emerging channels, including management of the performance marketing agency.
• Establish KPIs, targets, budgets, and measurement frameworks across channels, markets, and campaigns.
• Continuously optimize spend based on CAC, ROAS, incrementality, LTV, frequency, conversion, and revenue contribution.
• Develop testing roadmaps across audiences, creative, offers, channels, and markets.
• Identify opportunities to shift guests toward higher‑value behaviors and channels, including first‑party ordering.
• Serve as Marketing’s data source of truth; build dashboards showing performance by location, market, channel, campaign, and menu category/item.
• Develop forecasting, benchmarking, and measurement frameworks to evaluate performance across restaurants and markets.
• Present insights and recommendations to senior leadership to influence spending, promotions, targeting, and growth.

Skills

Analytical thinking

Growth marketing

Cross-functional collaboration

AI tools & automation

Attribution & incrementality

Tools

Olo

DoorDash

Uber Eats

Job description

goop kitchen is seeking a Senior Director, Growth + Marketing Analytics to lead performance marketing and marketing intelligence across first‑party and third‑party businesses, owning paid media, first‑party channels, and delivery marketplaces.

You will build dashboards and measurement frameworks, translate data into actionable recommendations for Marketing and leadership, and craft data‑driven go‑to‑market plans for new restaurant openings while advancing automation and AI to accelerate growth.