Senior Growth Lifecycle Marketer — B2B SaaS Growth

Content Creators; South Jordan (UT); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive compensation

Health benefits

401(k) matching

Paid time off

Hybrid/remote work

Career development

Team culture

Job summary

AdvancedMD seeks a Senior Growth Lifecycle Marketing Manager to own lifecycle programs that turn leads into sales pipeline. You’ll build audiences, flows, and nurtures in Marketo and HubSpot, analyzing results to maximize non-paid demand and pipeline.

You’ll partner across Growth Marketing, Web, Sales, and RevOps to align initiatives and optimize conversion throughout the funnel. You bring 8–10+ years in B2B marketing, deep experience with lifecycle and marketing automation, and a track record

Qualifications

• BA/BS required
• 8–10+ years in B2B marketing with lifecycle/demand generation
• Hands-on experience building lifecycle/nurture programs
• Experience with Marketo or HubSpot
• Experience building multi-step nurture programs across buyer stages
• Measurable marketing performance beyond channel metrics
• Collaborative cross-functional partner
• B2B SaaS lifecycle/demand gen experience with SMB and enterprise (bonus)

Responsibilities

• Build lifecycle and nurture programs moving prospects from engagement to qualification and sales pipeline
• Execute campaigns in Marketo, HubSpot and related tools, including segmentation and email builds
• Manage multiple lifecycle programs, from design to optimization and measurement
• Improve lifecycle marketing processes, templates, reporting and standards
• Organize cross‑functional partnerships to improve lead-to‑opportunity conversion
• Advocate data‑driven decision making and share results to gain buy‑in

Skills

Lifecycle marketing

Growth marketing

Demand generation

CRM

Marketing automation

Marketo

HubSpot

Analytics

Nurture programs

Multi‑channel

Education

BA/BS

Tools

Marketo

HubSpot

Job description

AdvancedMD seeks a Senior Growth Lifecycle Marketing Manager to own lifecycle programs that turn leads into sales pipeline. You’ll build audiences, flows, and nurtures in Marketo and HubSpot, analyzing results to maximize non-paid demand and pipeline.

You’ll partner across Growth Marketing, Web, Sales, and RevOps to align initiatives and optimize conversion throughout the funnel. You bring 8–10+ years in B2B marketing, deep experience with lifecycle and marketing automation, and a track record