Senior Growth Marketing Lead — B2B SaaS & ABM

Reducto; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Unlimited PTO

Daily Lunch

Commuter Reimbursement

Comprehensive Insurance

Health and Wellness Budget

Parental Leave

Job summary

Reducto is seeking a Senior Growth Marketing Manager to build and operate programs that acquire, activate, and re-engage customers. You’ll own paid acquisition, ABM, lifecycle campaigns, and conversion initiatives, using performance data to scale investments and improve outcomes.

This hands-on role requires launching campaigns, managing agencies and budgets, developing audiences and offers, and collaborating with Growth Engineering to build landing pages and experiments.

Qualifications

• Have 5+ years of experience in growth marketing, demand generation, performance marketing, or a related role, ideally at an early or growth‑stage startup.
• Have directly managed paid acquisition and can connect spend to signups, activation, pipeline, and revenue.
• Have built lifecycle campaigns across nurture, onboarding, activation, or re‑engagement.
• Have built or operated ABM programs in close partnership with Sales.
• Understand campaign strategy, funnel analysis, experimentation, attribution, CAC, conversion rates, and channel economics.

Responsibilities

• Build and execute growth programs across acquisition, activation, conversion, and re‑engagement.
• Own paid search, paid social, retargeting, and paid‑agency management.
• Develop Reducto’s ABM program, including account selection, list building, tiering, audiences, campaign plays, and Sales coordination.
• Build integrated campaigns around product launches, use cases, industry themes, content, events, and webinars.
• Own lifecycle programs across lead nurture, onboarding, activation, and re‑engagement.
• Define campaign audiences, offers, channel mix, messaging, distribution plans, and success metrics.
• Own channel budgets, performance targets, acquisition‑efficiency goals, and criteria for scaling or stopping investments.
• Develop campaign briefs and write or adapt copy for ads, emails, landing pages, and other conversion surfaces.
• Partner across Product Marketing, Content, and Marketing Operations to turn customer insights into campaigns and experiments, build the necessary conversion and lifecycle experiences, and measure their impact.
• Analyze performance across channels, campaigns, audiences, and funnel stages, then turn those insights into new programs and experiments.

Skills

Growth marketing

Demand generation

Performance marketing

Lifecycle campaigns

ABM programs

Campaign strategy

Experimentation

Job description

Reducto is seeking a Senior Growth Marketing Manager to build and operate programs that acquire, activate, and re-engage customers. You’ll own paid acquisition, ABM, lifecycle campaigns, and conversion initiatives, using performance data to scale investments and improve outcomes.

This hands-on role requires launching campaigns, managing agencies and budgets, developing audiences and offers, and collaborating with Growth Engineering to build landing pages and experiments.