Senior Growth & Data Strategist – Member Acquisition

Meritrust Credit Union; Colorado; On-site; USD 80,000 - 100,000; Full time

Job summary

Meritrust Credit Union is seeking a Sr Growth Strategies Analyst to drive data-driven growth, attract new members, and deepen engagement with a focus on deposit growth. You will lead analytics on markets, member data, and profitability to identify opportunities for expansion.

The role emphasizes segmentation, marketing automation, and loyalty design, adopting advanced analytics to optimize campaigns and member experience across channels.

Qualifications

• Bachelor’s degree in marketing or related field with data focus.
• 5+ years in credit union or financial services analytics.
• Proficient in SQL, Python, data visualization and marketing analytics.

Responsibilities

• Lead audience segmentation based on demographics and behavior.
• Develop lead generation tactics across content, social, and paid media.
• Analyze and optimize the sales funnel to improve conversions.
• Track KPI metrics such as CAC, engagement score, and ROI.
• Collaborate with marketing to align messaging and campaigns.
• Map customer journeys and design loyalty programs.

Skills

Data analysis

Audience segmentation

Growth strategies

CRM

Customer insights

Agile

Project management

Consumer behavior

Education

Bachelor's degree in marketing

Certifications in data management

Tools

SQL

Python

Tableau

Marketo

Excel

Job description

Meritrust Credit Union is seeking a Sr Growth Strategies Analyst to drive data-driven growth, attract new members, and deepen engagement with a focus on deposit growth. You will lead analytics on markets, member data, and profitability to identify opportunities for expansion.

The role emphasizes segmentation, marketing automation, and loyalty design, adopting advanced analytics to optimize campaigns and member experience across channels.