Senior Growth Creative Strategist for DTC Brands

Proppel; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Proppel partners with a fast-growing US-based company that runs a portfolio of consumer brands. You will own the creative strategy across brands, guiding messaging and concepts to unlock profitable growth, working closely with the paid media team.

This role emphasizes execution and experimentation—write briefs, direct video and static creative teams, run an experimentation pipeline from insight to results, and apply AI-powered research while maintaining your own taste and judgment.

Qualifications

• 5+ years in performance creative strategy.
• Direct-response concepts that worked, particularly on Meta.
• Solid grasp of CAC, ROAS and creative performance metrics.
• Deep understanding of US consumer psychology, culture, humor, holidays and regional differences.
• Experience briefing and directing designers, video editors and other production teams.
• Hands-on familiarity with AI-powered research and creative workflows.

Responsibilities

• Own creative strategy across the company's brands, uncovering new audiences, messaging angles and concepts that unlock profitable growth.
• Work with the paid media team to analyze why ads win or lose, and turn those patterns into clear hypotheses.
• Build and run a structured experimentation pipeline, from first insight to production, launch, results and learnings.
• Write sharp briefs and direct video and static creative teams on what to make, for whom and why.
• Track competitors and market trends, and turn what you find into original, testable ideas.
• Use AI for research, ideation and analysis, while applying your own taste and judgment to every output.

Skills

Creative strategy

Direct response

Meta advertising

CAC/ROAS metrics

US consumer psychology

Briefing production teams

AI workflows

Job description

Proppel partners with a fast-growing US-based company that runs a portfolio of consumer brands. You will own the creative strategy across brands, guiding messaging and concepts to unlock profitable growth, working closely with the paid media team.

This role emphasizes execution and experimentation—write briefs, direct video and static creative teams, run an experimentation pipeline from insight to results, and apply AI-powered research while maintaining your own taste and judgment.