Senior Performance Creative Strategist

Proppel; United States; In loco; USD 120.000 - 170.000; Tempo pieno

Descrizione del lavoro

Proppel partners with a fast-growing US-based company that runs a portfolio of consumer brands. You will own the creative strategy across brands, guiding messaging and concepts to unlock profitable growth, working closely with the paid media team.

This role emphasizes execution and experimentation—write briefs, direct video and static creative teams, run an experimentation pipeline from insight to results, and apply AI-powered research while maintaining your own taste and judgment.

Competenze

• 5+ years in performance creative strategy.
• Direct-response concepts that worked, particularly on Meta.
• Solid grasp of CAC, ROAS and creative performance metrics.
• Deep understanding of US consumer psychology, culture, humor, holidays and regional differences.
• Experience briefing and directing designers, video editors and other production teams.
• Hands-on familiarity with AI-powered research and creative workflows.

Mansioni

• Own creative strategy across the company's brands, uncovering new audiences, messaging angles and concepts that unlock profitable growth.
• Work with the paid media team to analyze why ads win or lose, and turn those patterns into clear hypotheses.
• Build and run a structured experimentation pipeline, from first insight to production, launch, results and learnings.
• Write sharp briefs and direct video and static creative teams on what to make, for whom and why.
• Track competitors and market trends, and turn what you find into original, testable ideas.
• Use AI for research, ideation and analysis, while applying your own taste and judgment to every output.

Conoscenze

Creative strategy

Direct response

Meta advertising

CAC/ROAS metrics

US consumer psychology

Briefing production teams

AI workflows

Descrizione del lavoro

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What we're looking for

We're partnering with a fast-growing US-based company that runs a portfolio of consumer brands, powered by performance marketing, creative storytelling and innovative giveaways. It's a lean, ambitious and fast-moving team looking for someone who is excited to build rather than manage a process. This is a strategy and execution ownership role, not a design, editing or media buying position.

What You'll Be Doing

• Own creative strategy across the company's brands, uncovering new audiences, messaging angles and concepts that unlock profitable growth.
• Work with the paid media team to analyze why ads win or lose, and turn those patterns into clear hypotheses.
• Build and run a structured experimentation pipeline, from first insight to production, launch, results and learnings.
• Write sharp briefs and direct video and static creative teams on what to make, for whom and why.
• Track competitors and market trends, and turn what you find into original, testable ideas.
• Use AI for research, ideation and analysis, while applying your own taste and judgment to every output.

Requirements

• 5+ years in performance creative strategy, ideally in a high-growth DTC brand or performance creative agency.
• A track record of direct-response concepts that worked, particularly on Meta.
• A solid grasp of CAC, ROAS and creative performance metrics.
• A deep understanding of US consumer psychology, culture, humor, holidays and regional differences.
• Experience briefing and directing designers, video editors and other production teams.
• Hands-on familiarity with AI-powered research and creative workflows.

Nice to Have

• Experience with giveaway, sweepstakes or loyalty-style offers.
• Experience managing creative strategy across several brands at once.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.